Brand Tone

Community-focused & Supportive, Passionate & Enthusiastic, Educational & Authoritative, Real & Authentic, Professional & Aspirational

Brand Values

• •Community
• •Craftsmanship/Artistry
• •Education & Growth
• •Inspiration & Sharing
• •Authenticity
• •Support & Empowerment

Best Practices

• •Speak the Language of the Craft: Use terminology and hashtags (#crafthairdresser, #hairbrained, #hbcreates etc.) familiar to and valued by professional hairstylists. This shows authenticity and understanding of the audience.
• •Always Circle Back to Community: Frame messages, announcements, and even product promotions with a community benefit in mind. Emphasize sharing, learning together, and mutual support.
• •Balance Aspiration with Accessibility: Inspire stylists to reach new creative heights and improve their skills, while ensuring the tone remains approachable and supportive, not elitist. Highlight that education and growth are for everyone in the craft.
• •Showcase, Don't Just Tell: Let the work of the community and the expertise of educators speak for itself. Use visuals heavily (especially on Instagram and TikTok) and prioritize featuring diverse talent and techniques.
• •Maintain Enthusiasm and Passion: Let the genuine love for hairdressing shine through in all communications. An energetic and positive tone will resonate with an audience that is equally passionate about their profession.

Social Perception

Highly Respected Resource, Community Hub, Platform for Talent, Source of Quality, Forward-Thinking, Inclusive and Supportive

Copy Examples

• •Headline (for a workshop): Elevate Your Craft. Connect with Your Tribe. Join the HB Session.
• •Social Media Post (featuring a stylist's work): Pure artistry in every snip! ✂️ @[StylistHandle] is redefining texture with this incredible cut. What masterpiece are you creating today? Share with #hairbrained and inspire the community! #crafthairdresser #haireducation #hairinspiration
• •Email Subject Line (for new product launch): Tools a #crafthairdresser Can't Live Without: The Latest from Hb Pro Shop!
• •Website Banner (promoting community): More Than Just Hair. It's a Movement. Welcome to Hairbrained – Where Passionate Professionals Thrive.
• •Video Intro Script (for an educational tutorial): Hey Hairbrained family! Ready to dive deep into advanced color placement? Today, we're breaking down [Technique] with the incredible [Educator's Name]. Let's get inspired and level up our skills together!