Brand Tone

Aspirational and empowering, characterized by confident, luxurious, and celebratory language. It also has a secondary approachable and community-focused tone, with subtle integration of faith-based positivity.

Brand Values

• •Quality and Luxury
• •Empowerment and Confidence
• •Affordability
• •Customer Celebration
• •Faith and Positivity

Best Practices

• •Lead with "Empowerment": Every piece of copy should aim to make the customer feel confident and powerful. Use active, strong verbs and focus on the feeling the hair provides, not just the features.
• •Balance "Luxury" and "Affordable": Always pair mentions of high quality (e.g., "12A Grade," "Premium Human Hair") with the value of affordability. This reinforces the core promise of accessible luxury.
• •Use Celebratory Language: Incorporate words like "celebrate," "treat," "dream," and "shine" to create an aspirational and positive tone. The tagline "TREAT YOURSELF!" is a great example from their site.
• •Maintain Authenticity with Faith-Based Positivity: Continue to subtly weave in messages of gratitude and blessings, especially on platforms like TikTok. It differentiates the brand and builds a deeper connection with a specific audience segment. Use hashtags like #blessed and #grateful.
• •Center the Customer: Regularly feature customer testimonials, photos, and videos. Frame marketing messages around "you" and "your" to make the brand feel personal and community-oriented, reinforcing the founder's original mission.

Social Perception

The brand is perceived positively as a Black-owned business that provides high-quality wig products for women, especially Black women, to achieve various hairstyles. It actively promotes customer satisfaction and is attuned to the specific needs of modern wig wearers.

Copy Examples

• •Your crown, your rules. ✨ Transform your look and unleash your inner confidence with our 12A Grade Body Wave wig. Because you deserve luxury that moves with you. #HairatLu #LuxuryWigs #Empowerment
• •True Luxury, Sweet Reality. Discover the quality you deserve at a price you'll love.
• •From the box to BOLD. Slay your day, the HairatLu way. #wigtok #wiginstall #blackgirlmagic
• •An Exclusive Treat: Luxury Hair is Back in Stock!
• •Crafted for the woman who is ready to be seen and celebrated. Our 13x4 HD Lace Frontal melts into your skin for a flawless, undetectable finish, giving you the freedom to style and the confidence to shine.