Brand Tone

Empowering, Authentic, Professional, Educational, and Inspiring

Brand Values

• •Quality & Craftsmanship
• •Empowerment & Confidence
• •Authenticity & Trust
• •Education & Community

Best Practices

• •Lead with Empowerment: Every piece of copy, from a product description to a social media caption, should aim to uplift and inspire confidence in the customer.
• •Balance Professionalism with Authenticity: While maintaining a polished brand image, don't be afraid to share behind-the-scenes content and personal stories. The founder's journey is a powerful asset.
• •Educate, Don't Just Sell: Frame content around providing value. Offer tips, tutorials, and advice that help customers with their overall hair health, not just the product you're selling.
• •Center the Customer's Story: Utilize user-generated content and customer testimonials in marketing materials. Speak directly to 'her' and her challenges, positioning the brand as the solution she can trust.
• •Use Consistent Language: Incorporate keywords and phrases like "crown," "confidence," "quality," "hair art," and "empowerment" across all platforms to reinforce brand values.

Social Perception

The brand is perceived as a trustworthy, high-quality, Black-owned business. Customers view the founder as a credible professional passionate about her craft. Products are seen to deliver on promises of quality and longevity, making the brand a reliable source for beautiful wigs and hair care knowledge.

Copy Examples

• •Your crown, your rules. ✨ Introducing ‘The Empress’—a custom-colored unit designed not just to turn heads, but to empower the woman who wears it. We believe in hair as art, and you are the masterpiece. Tap the link in bio to claim your throne.
• •Here’s the secret to making your wig look flawless every time. It’s not just about the install, it’s about the care you give your natural hair underneath. Let’s talk about it. #WigCare #NaturalHair #HairArt77
• •Quality You Can Feel. Style You Can't Ignore. Discover our 100% human hair wigs, handcrafted by a stylist who knows what it takes to build confidence from the roots up.
• •Tired of wigs that don't last? So were we. That's why we created hairart77—premium, durable wigs that look and feel like your own. Read our customer reviews and see why they trust us with their crown.
• •Subject: A little color never hurt nobody 😉 Be bold, be creative, be you. This week, we're celebrating the power of transformation with 15% off all our custom-colored units. Your hair is your canvas—let's create something beautiful together. [Shop Now]