Brand Tone

Passionate & Enthusiastic, Approachable & Inclusive, Informative & Detail-Oriented, Modern-Classic/Contemporary Traditional, Community-Focused, Ambitious & Innovative

Brand Values

• •Passion for Horology
• •Accessible Luxury/Value
• •Craftsmanship & Quality
• •Originality & Thoughtful Design
• •Community & Connection
• •Transparency & Storytelling
• •Heritage & Modernity
• •American Watchmaking Contribution
• •Giving Back

Best Practices

• •Embody the Founder's Passion: M. Zakir Miah's enthusiasm and personal connection to horology are core to the brand. Copy should reflect this genuine love for watches, using language that is both knowledgeable and excited.
• •Balance Aspiration with Accessibility: While showcasing high-quality craftsmanship and beautiful design, always remember the "accessible luxury" value. The tone should be sophisticated yet inviting, never exclusionary or pretentious.
• •Tell the Story Behind the Watch: Each collection and model often has an inspiration or a unique feature. Use copy to highlight these stories, connecting with the customer on an emotional and intellectual level beyond just specs.
• •Engage and Foster Community: Write as if speaking to a fellow enthusiast. Use inclusive language ("our journey," "welcome to our family"), ask questions, and invite dialogue to reinforce the community aspect.
• •Be Detail-Oriented and Transparent: Reflect the meticulous nature of the watches in the copy. Provide clear, accurate information about materials, movements, and design choices, reinforcing trust and the brand's commitment to quality.

Social Perception

Respected Microbrand, Value Proposition, Innovative and Detail-Oriented, Founder-Driven Passion, Collector Appeal, Improving and Evolving, Generally Positive with Minor Constructive Criticism

Copy Examples

• •Headline: Beyond Timekeeping. It's a Piece of Your Journey. Body: At Haim, we believe a watch is more than an instrument; it's a companion through life's moments. Inspired by timeless horology, crafted for the modern adventurer. Discover the Legacy collection – where classic design meets contemporary soul. Your story starts here. #HaimWatchCo #YourJourneyYourTime
• •Headline: Accessible Craftsmanship. Uncompromising Passion. Body: Who says exceptional watchmaking has to be out of reach? The Haim Viajero 'Global Citizen' brings intricate worldtimer functionality and hand-finished details to your wrist, without the traditional markup. Explore the world, one timezone at a time, with a timepiece born from a love for horology and a commitment to value. #HaimAccessibleLuxury #WorldtimerWednesday
• •Headline: From Our Chicago Workshop, To Your Wrist. Body: Rooted in the heart of Chicago, Haim Watch Company is driven by a singular passion: to create reimagined timepieces that resonate. Each watch, like our US-assembled Legacy Automatic, is a testament to our dedication to quality, innovation, and the enduring spirit of American watchmaking. Join the Haim family. #MadeInChicagoSpirit #AmericanHorology
• •Headline: The Details That Define Us. And You. Body: For the connoisseur who appreciates the subtle nuances. The way light plays on a multi-layered dial, the satisfying click of a well-machined bezel, the story whispered by a vintage-inspired design. Haim watches are crafted by enthusiasts, for enthusiasts. What detail will capture your imagination? #HorologyObsessed #DetailsMatter
• •Headline: More Than a Microbrand. A Movement. Body: We started Haim with a simple idea: share our infinite love for watches. Today, we're a growing community of collectors and creators, pushing what's possible in independent watchmaking. From unique complications to ethically sourced materials and giving back to our community – it’s about crafting timepieces with purpose. Be part of it. #HaimCommunity #WatchmakingReimagined