Brand Tone

Expressive & Bold, Creative & Inspired, Nostalgic (with a modern twist)

Brand Values

• •Individuality & Self-Expression
• •Quality Craftsmanship
• •Unique Design
• •Timeless Elegance with a Modern Edge
• •Heritage & Inspiration

Best Practices

• •Use words like 'your,' 'individuality,' 'self-expression,' 'define your style.'
• •Weave in the Inspiration Story: Subtly reference the blend of Haight-Ashbury's creative spirit and British tailoring heritage to reinforce the brand's unique positioning.
• •Use Evocative and Descriptive Language: Instead of just describing features, use words that paint a picture and evoke a feeling of style, confidence, and creativity (e.g., 'vibrant flair,' 'sharp tailoring,' 'fearless design,' 'statement pieces').
• •Focus on the blend of timeless elegance and fearless design.
• •Highlight the quality craftsmanship and unique prints.

Social Perception

Positive Association with Style and Uniqueness, Good Quality Reputation, Loyal Customer Base, Recognized for its Niche

Copy Examples

• •Inspired by the vibrant 70's and British tailoring, we blend timeless elegance with fearless design.
• •Haight & Ashbury: Where individuality meets timeless style.
• •Express yourself fearlessly with our distinctive designs.
• •Discover unique prints, rich fabrics and classic tailoring.
• •From the echoes of San Francisco's free spirits to the hallowed halls of British tailoring, Haight & Ashbury was born.