Brand Tone

Professional, Supportive, and Passionate

Brand Values

• •Quality and Functionality
• •Customization & Personalization
• •Support for Sports Growth
• •Partnership & Collaboration
• •Accessibility

Best Practices

• •Emphasize Expertise & Authority: Regularly mention the Olympian design input and official partnerships (like USA Field Hockey) where relevant to build trust and highlight quality.
• •Speak the Language of the Community: Use terminology and hashtags relevant to the specific sports communities you are targeting (e.g., #FieldHockeyLife, #DekHockey, #BroomballIsBack). Show understanding of their needs and passion.
• •Highlight Customization & Team Spirit: Make "custom" and "team" central themes. Showcase examples of team designs and talk about the pride of wearing unique gear.
• •Maintain a Supportive & Encouraging Voice: Frame products as tools that help athletes, umpires, and fans support and enjoy their sports. Celebrate team achievements and community involvement.
• •Be Direct and Clear in Calls to Action: Especially on product pages and ads, clearly guide users on how to order, get a quote, or explore collections (e.g., "Shop Now," "Customize Your Gear," "Get a Team Quote").

Social Perception

Official & Trusted Supplier, Go-To for Custom Team Gear, Associated with a Knowledgeable Founder, Community Engaged

Copy Examples

• •Headline (Website/Social Media): "Official Gear, Olympian Designed. Elevate Your Game with Hagan Custom Sports." Body: "From national event umpires to your local club heroes, Hagan Custom Sports delivers unparalleled quality and custom designs. As the official supplier for USA Field Hockey umpires, we know what it takes to perform at your best. Let us outfit your team for victory."
• •Instagram Post: "Rep Your Team, Your Way! 🎨 हॉकी स्टिक Our fully sublimated custom uniforms and fan gear are designed for peak performance and ultimate pride. Swipe to see the [Team Name] collection! #HaganCustomSports #TeamSpirit #CustomUniforms #FieldHockeyLife #[OtherRelevantSport]"
• •Facebook Ad (targeting team managers/coaches): "Stop searching for the perfect team apparel. At Hagan Custom Sports, we make it easy. Durable, vibrant, and fully customizable uniforms, practice gear, and fan wear. Designed with an athlete's needs in mind by Olympian Shannon Taylor. Get a quote for your team today! #CustomSportsApparel #TeamGear #SupportYourSport"
• •Product Description (for Umpire Gear): "Command the game with confidence. Our USA Field Hockey certified umpire apparel, designed by Olympian Shannon Taylor, offers maximum comfort, durability, and a professional look. Focus on the calls, we've got your gear covered. #USAFHUmpire #OfficialGear #HaganHockey"
• •Email Blast (to existing customers/local clubs): "Gear Up for the Season with Hagan! 🔥 Whether it's field hockey, ball hockey, or showing your school spirit, Hagan Custom Sports has the custom apparel to make your team stand out. Explore our new collections and enjoy [Special Offer/Discount] for early bird orders. Let's make this season your best one yet! #HaganCustom #LocalSports #TeamPride"