Tono de Marca

Approachable, passionate, encouraging, inclusive, direct, and authentic, blending authority with a welcoming and supportive voice for beginners.

Valores de Marca

• •Community
• •Accessibility
• •Tradition & Legacy
• •Authenticity & Passion
• •Practical Innovation

Mejores Prácticas

• •Lead with the 'Why': Always circle back to the core mission: building a community and making hunting accessible. Frame product promotions and announcements within this larger purpose.
• •Use 'We' and 'You': Foster a sense of community by using inclusive language. 'We want to create...' and 'You can start your tradition...' makes the brand feel like a partner, not just a seller.
• •Tell Authentic Stories: Continue to share the family origin story, customer testimonials, and behind-the-scenes content from real hunts. Authenticity is your strongest asset.
• •Balance Expertise with Encouragement: When providing advice or product information, be clear and authoritative but maintain an encouraging and non-intimidating tone to avoid alienating beginners.
• •Keep it Simple and Direct: The current copy is effective because it's straightforward and speaks to common frustrations (like cold hands). Avoid overly technical jargon and focus on the practical benefits and emotional rewards of hunting.

Percepción Social

The brand is perceived positively as a grassroots, family-run business genuinely invested in the hunting community, fostering a relatable and positive image through authentic content and practical product benefits.

Ejemplos de Copy

• •Hunting is more than a sport; it’s a tradition best shared. Whether your family has hunted for generations or you're the first to start the legacy, the Haga community is for you. Join us and discover the adventure.
• •Cold hands shouldn't cost you the perfect shot. We designed the Gun Mitt for one reason: to keep you warm and ready, without sacrificing feel or control. The hunt won't wait for you to warm up.
• •Welcome to Haga Hunting. Founded by a father and son to make hunting accessible for all. From innovative gear to hunting license courses, we're here to help you start your tradition.
• •On a cold December hunt in 2022, a missed opportunity sparked an idea. That frustration became our passion: creating practical gear so you never have to compromise. Read the story behind our family’s solution to every hunter's problem.
• •Feeling excited but don't know where to start? We've been there. In this video, we break down the steps to getting your hunting license. At Haga Hunting, we believe the thrill of the hunt should be for everyone. Let us know your questions in the comments!