Brand Tone

Expert and Knowledgeable, Professional and Reliable, Customer-Focused and Service-Oriented, Quality-Driven

Brand Values

• •Expertise
• •Quality
• •Customer Satisfaction
• •Problem Solving
• •Efficiency
• •Sustainability/Safety

Best Practices

• •Prioritize Expertise and Information: Always back up claims with facts, specifications, or benefits. Use clear, concise language that educates the customer about why a product is the right choice (e.g., explaining the benefits of 'diffusion-capable' or 'ecologically compatible').
• •Emphasize Quality and Performance: Consistently use words that denote high quality, durability, reliability, and effectiveness. Highlight how the products solve customer problems or achieve superior results.
• •Maintain a Professional yet Approachable Voice: While providing technical details is important, ensure the language is understandable. The tone should be confident and authoritative, stemming from genuine product knowledge, but also helpful and supportive.
• •Focus on Solutions and Benefits, Not Just Features: Instead of just listing what a primer *is*, explain what it *does* for the customer (e.g., 'ensures your topcoat adheres smoothly and securely,' 'saves valuable time by drying quickly').
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, blog posts, about us page) is mirrored in social media posts, email marketing, and any customer service interactions. This builds a cohesive and recognizable brand identity.

Social Perception

Trusted Supplier of Quality Products, Resourceful, Professional Trade Focus

Copy Examples

• •Headline: Stop Paint Failure Before It Starts. Trust Haftprimer for Unbeatable Adhesion. Body: Don't let problem surfaces compromise your finish. Our expertly selected Haftprimers create the perfect foundation, ensuring your topcoat bonds flawlessly and lasts longer. Get professional advice and the right primer at haftprimer.com.
• •Headline: Unlock a World of Colour. Perfectly Matched, Expertly Delivered. Body: With over 10 years of decorating expertise, we know colour. Bring us your vision, and our in-house spectrometers will create the exact shade you need. Quality paints, primers, and finishes delivered nationwide. Explore your palette at haftprimer.com.
• •Headline: The Decorator's Choice for Performance and Reliability. Body: Professionals trust Haftprimer for products that deliver. From superior adhesion primers like Caparol Haftprimer to durable topcoats, we stock high-quality supplies that get the job done right, every time. Fast drying, eco-friendly options available.
• •Headline: Tackle Any Surface with Confidence. Our Primers Make It Stick. Body: Wood, metal, uPVC, or even old enamel? Our range of adhesion promoters, including the renowned Caparol Haftprimer, offers exceptional grip on the most challenging substrates. Prepare less, paint better.
• •Headline: More Than Just Paint. It's a Decade of Expertise in Every Can. Body: At haftprimer.com, you're not just buying decorating supplies; you're gaining a partner. Founded by an industry veteran, we provide top-tier products and the know-how to ensure your project is a success.