Brand Tone

aspirational, trendy, and sensual

Brand Values

• •Modern Femininity
• •Accessibility of Luxury
• •Cultural Fusion
• •Community and Trust

Best Practices

• •Use Aspirational and Evocative Language: Frame products not just by their ingredients, but by the feeling they create. Use words like "aura," "unforgettable," "signature," "confidence," and "elegance" to connect the scent to a desired identity.
• •Embrace the "Parisian" and "Oriental" Fusion: Consistently reference both cultural touchstones. Pair French words or Parisian imagery with descriptions of exotic, oriental notes like oud, amber, and musk to reinforce the unique brand identity.
• •Leverage Scarcity and Exclusivity: Continue using phrases like "Selling out fast," "Back in stock," and "Limited edition." This drives urgency and reinforces the idea that the products are highly sought after.
• •Speak the Language of Social Media: Keep the tone conversational and direct on platforms like TikTok and Instagram. Use emojis, ask questions to drive engagement, and actively feature influencer and user-generated content in your captions to build community trust.
• •Focus on the Sensory Experience: Perfume is deeply personal. Use descriptive language that helps the customer imagine the scent. Compare it to experiences, memories, or feelings (e.g., "the scent of a summer evening," "a feeling of pure confidence").

Social Perception

HAFSA PARIS is perceived as a social media-native brand, popular through viral marketing on TikTok, offering affordable yet potent and pleasant scents. It is seen as trendy and desirable, with its "sold out" status contributing to a perception of high demand and exclusivity.

Copy Examples

• •Your Signature Scent is Calling. Don't just enter a room, be remembered by it. Our Musc Bellaya is more than a fragrance; it's an aura. A whisper of white flowers and a touch of deep musk for the woman who defines her own elegance. Tap to discover the scent that is uniquely you. #HafsaParis #ScentOfAWoman #MuskPerfume
• •The shower gel that will get you compliments ALL day ✨ That HAFSA PARIS glow is real. Our Oud Bellisima shower gel is selling out FAST. Use code TIKTOK15 before it is gone again! 😉 #HafsaParis #ViralBeauty #ShowerTok #Oud
• •The Art of Parisian Scent. The Soul of Oriental Musk. Discover our collection of unforgettable fragrances, crafted for the modern muse. Shop The Collection
• •PSST... Your Favorite Scent Is Back In Stock. You asked, we listened. The viral Rouge Absolu is finally back. Claim yours before it sells out (again).
• •Fleur de Nuit: An intoxicating secret between you and your skin. Fleur de Nuit opens with a bright spark of Italian bergamot, melting into a heart of night-blooming jasmine and rich vanilla. The warm, lingering base of white musk leaves a trail of quiet confidence. It is the scent of a midnight stroll in Paris mysterious, elegant, and unforgettable.