Brand Tone

Comfort-focused, Natural & Healthy, Quality-driven & Traditional, Friendly & Inviting, Trustworthy & Reliable

Brand Values

• •Comfort
• •Natural Materials
• •Craftsmanship & Quality
• •Foot Health & Well-being
• •Heritage & Tradition
• •Sustainability

Best Practices

• •Prioritize Comfort in Messaging: Always lead with or strongly feature the comfort aspect of the footwear. Use words like cozy, supportive, gentle, relaxing, and unwind.
• •Highlight Natural Materials: Consistently mention the use of wool, cork, and leather, and their benefits (breathability, warmth, natural feel, sustainability).
• •Emphasize Quality and Heritage: Weave in references to European craftsmanship, durability, Woolmark certification, and the brand's long history to build trust and justify the premium nature of the product.
• •Maintain a Warm and Inviting Voice: Especially in social media and customer interactions, use friendly, approachable language. Focus on the positive experience and well-being the shoes provide.
• •Show, Don't Just Tell, the Lifestyle: Use visuals (photos and videos) that depict the shoes in comfortable, natural settings, reinforcing the feelings of coziness, relaxation, and gentle activity.

Social Perception

Highly Regarded for Comfort, Trusted for Quality and Durability, Associated with Warmth and Coziness, Beneficial for Foot Health, Classic and Timeless Style, Loyal Customer Base

Copy Examples

• •Headline: Step Into a Century of Comfort. Body: Since 1898, Haflinger has crafted footwear from the finest natural materials. Experience the heritage of European craftsmanship and the incredible comfort of our Woolmark certified wool clogs and slippers. Your feet will thank you. Call to Action: Discover Natural Comfort.
• •Headline: More Than a Slipper, It's a Haflinger. Body: Feel the difference natural wool and an anatomically designed cork footbed can make. Our Haflinger slippers aren't just cozy; they're built for all-day support and well-being. Call to Action: Treat Your Feet.
• •Headline: The Secret to Happy Feet? It's Naturally Simple. Body: Haflinger USA brings you footwear that breathes with your feet. Made with 100% pure new wool and supportive cork, our clogs keep you comfortable, season after season. Call to Action: Shop Wool Clogs.
• •Headline: Unwind with Haflinger. Your Everyday Escape. Body: From busy mornings to relaxing evenings, sink into the unparalleled comfort of Haflinger. Our lovingly crafted wool slippers are designed for ultimate coziness and lasting quality. Call to Action: Find Your Perfect Pair.
• •Headline: Craftsmanship You Can Feel. Comfort You Can Trust. Body: Haflinger combines generations of European shoemaking tradition with the best natural materials. Experience the supportive embrace of our anatomically shaped footbeds and the gentle warmth of pure wool. Call to Action: Explore the Collection.