Brand Tone

Elegant & Luxurious, Traditional & Authentic, Evocative & Sensory, Respectful & Cultured

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Authenticity
• •Luxury & Elegance
• •Customer Satisfaction

Best Practices

• •Embrace Rich, Evocative Language: Use descriptive adjectives and sensory details that paint a picture of the fragrance experience (e.g., "velvety musk," "sun-drenched spices," "whispers of ancient incense").
• •Highlight Heritage and Authenticity: Regularly weave in mentions of the brand's long history (since 1924), its Bahraini roots, and its commitment to traditional perfumery techniques and ingredients.
• •Maintain an Elegant and Sophisticated Voice: Avoid overly casual slang or colloquialisms. Strive for a tone that is refined, respectful, and conveys a sense of premium quality.
• •Focus on the 'Why' Beyond the 'What': Don't just describe the notes; explain the story, the inspiration, or the feeling the fragrance is designed to evoke. Connect the scents to emotions, memories, and cultural significance.
• •Develop a Glossary of Brand Terms: Create a list of preferred words and phrases that align with the brand's identity (e.g., "legacy," "artisan," "timeless," "exotic," "authentic," "oriental mastery") and consistently use them across all communication channels. Also, list terms to avoid (e.g., "cheap," "basic," overly trendy slang).

Social Perception

Established & Reputable, Authentic & High-Quality, Specialist in Oriental Scents, Luxurious yet Potentially Accessible, Nostalgic & Evocative

Copy Examples

• •Asgharali: A Century of Scent. Experience the Legacy of Authentic Arabian Perfumery.
• •Unveil the mystery of the Orient. Our [Perfume Name] Oud is a symphony of rich, smoky woods and an echo of ancient traditions. Indulge in a scent that speaks of timeless elegance. #AsgharaliOud #LuxuryPerfume #OrientalFragrance
• •Since 1924, Asgharali has meticulously crafted fragrances that capture the soul of Arabia. Each bottle holds more than a scent; it holds a story, a tradition, a piece of our heart. Discover your signature.
• •Elevate your senses. For a limited time, explore our curated collection of timeless attars and receive a complimentary Bakhoor sample. Journey into the world of Asgharali. [Link]
• •What scent transports you to another place or time? Share your most cherished fragrance memories with us. At Asgharali, we believe perfume is a journey. #ScentStory #AsgharaliExperience #FragranceCommunity