Brand Tone

Direct, promotional, transactional, functional, utilitarian, designed to drive immediate sales.

Brand Values

• •Affordability
• •Quality
• •Convenience
• •Security

Best Practices

• •Lead with Price and Value: The core appeal is affordability. Every piece of copy, from product descriptions to social media posts, should reinforce this by clearly stating the price or highlighting the 'deal.'
• •Keep Language Simple and Direct: The brand's audience responds to clear, transactional language. Avoid jargon, complex storytelling, or overly emotional appeals. The message should be: 'Here is the product, here is the price, here is how to buy it.'
• •Emphasize Convenience and Speed: Use words like 'fast,' 'easy,' 'quick,' and 'directly to your door' to reinforce the convenience of the shopping experience. This is a key differentiator in e-commerce.
• •Use High-Quality Visuals: While the copy is direct, the product's perceived quality is enhanced by clear, professional images and videos. The visual content should be as straightforward and informative as the text.
• •Maintain a Consistent Voice Across All Channels: Whether posting on TikTok, Instagram, or Facebook, the tone must remain the same: promotional, direct, and value-focused. This consistency builds brand recognition and manages customer expectations effectively.

Social Perception

Functional and accessible online retailer, appealing to practical, budget-conscious shoppers, with established trust and recognition within its target market.

Copy Examples

• •Your Everyday Essentials, Unbeatable Prices. From kitchen gadgets to the latest tech, Haeri delivers quality you can trust, straight to your door. Shop now and save.
• •Quality Made Affordable. Why pay more? Get the highest quality products at the best prices in Georgia, only at Haeri.store. Fast, easy, and secure.
• •The Best Deals, Just a Click Away. Skip the search. Haeri offers fast delivery on thousands of products. Order today, enjoy tomorrow.
• •Upgrade Your Home for Less. Discover amazing offers on home appliances and electronics. Haeri brings you top quality without the top prices.
• •Easy Shopping, Fast Delivery, Secure Payments. The Haeri promise: The best products at the best prices, with a seamless shopping experience every time.