Brand Tone

sincere, calming, and conscientious

Brand Values

• •Sustainability
• •Ethical Production
• •Artisanal Quality
• •Well-being
• •Local Craftsmanship

Best Practices

• •Prioritize "Conscious" Language: Always integrate keywords like "vegan," "eco-conscious," "sustainable," "recyclable," and "cruelty-free" into product descriptions and brand storytelling to reinforce core values.
• •Emphasize the "Hand-Poured" Difference: Consistently mention the "hand-poured" and "small-batch" nature of the products. This distinguishes haelsa from larger competitors and justifies a premium, artisanal positioning.
• •Use Sensory and Evocative Words: Write copy that appeals to the senses and emotions. Use words like "sanctuary," "unwind," "soothe," "calm," "embrace," and "transform" to connect the fragrances to feelings of well-being.
• •Maintain a Clean and Minimalist Voice: Keep sentences clear, concise, and uncluttered. The copy's tone should mirror the website's minimalist aesthetic—elegant, simple, and focused on quality.
• •Tell the Lincolnshire Story: Weave the brand's origin into the narrative. Mentioning "Lincolnshire" grounds the brand in a specific place, adding a layer of authenticity and local pride that resonates with consumers who value provenance.

Social Perception

Shaped entirely by its own branding efforts, haelsa presents as a niche, high-quality, and ethical home fragrance company. The initial perception is of a small, trustworthy business focused on product and environmental care. The lack of social media limits reach and user-generated social proof.

Copy Examples

• •Hand-poured in Lincolnshire, our new [Scent Name] candle is a quiet moment, bottled. Let notes of [Note 1] and [Note 2] transform your space into a sanctuary. Vegan, eco-conscious, and crafted with care. Your calm awaits.
• •Create Your Atmosphere. Discover haelsa's collection of handcrafted home fragrances, consciously made to be kind to your home and our planet. Vegan. Hand-poured. Unforgettable.
• •Made for moments of peace. Our [Scent Name] wax melts release a gentle, lingering aroma that soothes the senses. Each block is hand-poured with sustainable soy wax and premium, cruelty-free fragrance oils. Simply melt and unwind.
• •From our hands to your home. haelsa was born from a simple idea: that fragrance should be beautiful, ethical, and sustainable. That’s why every product we create is hand-poured with care in the heart of Lincolnshire, using only vegan and eco-friendly ingredients.
• •Tired of mass-produced scents? It's time for something more personal. At haelsa, we hand-pour every candle and wax melt in our Lincolnshire workshop. Experience the difference of small-batch, sustainable fragrance. #haelsa #HandPoured #VeganHome #EcoLuxe