Brand Tone

Informative & Scientific, Aspirational & Empowering, Supportive & User-Focused, Innovative & Authoritative, Credible & Reassuring

Brand Values

• •Optimal Wellness
• •Peak Performance
• •Scientific Innovation
• •Simplicity & Integration
• •Tangible Results
• •Empowerment Through Knowledge

Best Practices

• •Lead with Benefit, Support with Science: Start by highlighting the tangible user benefits (e.g., faster recovery, better sleep) and then briefly support these claims with references to PEMF science or HAELO’s unique technology in an understandable way.
• •Use Empowering and Positive Language: Frame copy around achieving potential, optimization, and enhanced well-being. Avoid overly technical or clinical language unless clearly explained for a broader audience. Focus on unlocking, enhancing, optimizing.
• •Incorporate Credibility Markers: Subtly weave in mentions of athlete use, expert recommendations, or the innovative nature of the technology to build trust and authority.
• •Emphasize Ease and Integration: Consistently remind the audience that despite the advanced technology, HAELO is user-friendly and designed to fit seamlessly into their existing routines.
• •Maintain a Confident but Accessible Voice: Speak with authority about the product's capabilities, but ensure the tone remains approachable and supportive, inviting users to learn more and experience the benefits for themselves. Avoid hype; focus on credible optimism.

Social Perception

Highly Effective & Life-Enhancing, Technologically Advanced & Innovative, Premium & Investment-Worthy, Trusted by Experts, User-Friendly, Holistic Health Tool

Copy Examples

• •Headline: Unlock Your Cellular Potential. Perform Better, Recover Faster. Body: Experience HAELO, the revolutionary symphonic PEMF™ therapy designed to supercharge your cells. Our scientifically crafted frequency sets optimize your body’s natural ability to heal and perform, so you can conquer your goals, day after day. Feel the HAELO effect. Call to Action: Discover Symphonic PEMF™.
• •Headline: Don't Just Recover. Evolve. Body: Stop letting downtime define your limits. With HAELO’s targeted recovery frequencies, you’ll bounce back stronger and faster from intense workouts or daily stressors. Integrate advanced PEMF therapy seamlessly into your routine and unlock next-level resilience. Call to Action: Learn About HAELO Recovery Sets.
• •Headline: The Science of Peak Performance, Simplified. Body: HAELO puts the power of advanced PEMF technology at your fingertips. Our intuitive app and easy-to-use device deliver precise frequencies to enhance focus, boost energy, and optimize your body for whatever challenges lie ahead. No jargon, just results. Call to Action: Explore HAELO for Performance.
• •Headline: Invest in Your Body's Future. Feel the Difference Today. Body: Your cells are the foundation of your health. HAELO’s symphonic PEMF™ nourishes them, promoting better sleep, reduced inflammation, and enhanced vitality. Join elite athletes and wellness seekers who trust HAELO for tangible, daily improvements. Call to Action: Shop HAELO Systems.
• •Headline: More Than a Device. It's Your Daily Wellness Ritual. Body: From morning energy boosts to evening calm, HAELO adapts to your life. With curated frequency sets for every need, make cellular wellness an effortless part of your day. Simple, effective, and designed for you. Call to Action: See How HAELO Fits Your Life.