Brand Tone

Approachable, Friendly, Informative, Expert, Empowering, Confidence-Boosting, Accessible, and Inclusive

Brand Values

• •Authenticity
• •Personalization
• •Harmony
• •Customer-Centricity
• •Quality and Curation
• •Natural Beauty & Wellness

Best Practices

• •Always Prioritize "Accessible Expertise": Write as a knowledgeable friend. Explain K-beauty concepts clearly and simply, avoiding overly technical jargon unless explained. The goal is to empower, not intimidate.
• •Emphasize Personalization and the "You": Focus copy on how Haebom's services benefit the individual customer ("discover *your* true self," "enhance *your* natural beauty," "tailored to *your* unique personality").
• •Maintain a Positive and Encouraging Voice: Use uplifting language that inspires confidence. Highlight the transformative and enjoyable aspects of the K-beauty experiences offered.
• •Incorporate Values Consistently: Weave in keywords and concepts related to authenticity, harmony, and curated quality in a natural way across all platforms.
• •Be Mindful of the International Audience: Ensure clarity and ease of understanding for non-native English speakers. Clearly state the availability of interpreter services where relevant to reinforce accessibility.

Social Perception

Positive for Service Users, Helpful Resource for K-Beauty Enthusiasts, Emerging Brand, Potential Name Confusion

Copy Examples

• •Instagram Post (Personal Color Analysis): "Unlock your unique K-Glow! ✨ Our expert personal color analysis helps you discover the shades that make you shine. Stop guessing, start glowing! Book your session in Seoul today – interpreter included! #HaebomBeauty #KBeautySeoul #PersonalColorAnalysis #FindYourColors"
• •Website Homepage Banner: "Experience Authentic K-Beauty in Seoul, Effortlessly. Haebom connects you with top beauty experts and services, complete with personalized guidance and language support. Your Korean beauty journey starts here. [Learn More]"
• •Facebook Ad (Targeting Tourists): "Visiting Seoul? Don't miss out on an authentic K-Beauty transformation! From personal color consultations to rejuvenating skincare, Haebom makes it easy to book premium beauty experiences with English-speaking support. Discover your best look in Korea! #SeoulBeautyTour #KBeautyExperience #HaebomDay"
• •Blog Post Introduction: "Ever wondered how Korean celebrities achieve that flawless, radiant look? At Haebom, we believe that true beauty is about understanding your unique features and working in harmony with them. In this post, we're diving deep into [Specific K-Beauty Trend/Tip] to help you enhance your natural beauty the Korean way. [Read On]"
• •Email Newsletter Snippet (Promoting Skincare Services): "Ready for skin that feels as good as it looks? Our curated K-skincare sessions in Seoul are designed to address your unique concerns, from hydration to radiance. Let our experts guide you to your healthiest skin yet. Book your personalized consultation with Haebom! #KBeautySkincare #SeoulFacial #HaebomGlow"