Brand Tone

Authentic, Rustic, and Trustworthy

Brand Values

• •Natural and Handmade Quality
• •Farm-to-Skin Philosophy
• •Family and Small Business Ethos
• •Customer Satisfaction
• •Practical Self-Care

Best Practices

• •Lead with "Natural" and "Handmade": Every product description and marketing message should emphasize that the products are made from natural ingredients and are crafted by hand. This is the brand's primary differentiator.
• •Incorporate the Homestead Story: Regularly use language that ties the products back to the farm. Use words like "homestead," "farm-fresh," "pasture," and "handcrafted" to reinforce the brand's origin story.
• •Use a Plain-Spoken, Trustworthy Voice: Avoid overly corporate or complex language. Write as if you are speaking directly to a neighbor—be friendly, honest, and confident in your product's quality.
• •Leverage Customer Testimonials: Integrate direct quotes from positive reviews into your copy. Sentences like, "Our customers say it's the best soap they've ever used for dry skin," add powerful social proof.
• •Maintain Visual and Thematic Consistency: Ensure that the rustic, natural aesthetic of the photos and website is mirrored in the copy. The language should always feel like it comes from the same place as the visuals—a genuine, hardworking, family-run homestead.

Social Perception

Customers perceive HadwyJane Aromas as a high-quality, dependable small business, a source of effective, natural skincare, and an authentic and likable brand due to its transparent 'homestead' narrative. It is viewed as a trustworthy artisan brand delivering on its promise of natural, farm-fresh quality, and recognized as skilled makers within the crafting community.

Copy Examples

• •Nourish your skin from the farm, not a factory. Our Tallow Soap is handcrafted with all-natural ingredients from our homestead to bring you a pure, gentle clean. Feel the difference that handmade makes.
• •From our pasture to your pantry. We believe in simple, effective skincare made with ingredients you can trust. #HadwyJaneAromas #TallowSoap #FarmLife #NaturalSkincare #Handmade
• •Scrub away the day and welcome soft, glowing skin. Our handmade sugar scrubs are crafted with natural exfoliants and rich moisturizers to leave you feeling refreshed and renewed. Simple ingredients, exceptional results.
• •HadwyJane Aromas: Goodness from the Ground Up. Discover handmade soaps, body butters, and aromas, crafted with care on our Tennessee homestead.
• •Whether you're on the field or in the stands, wear it with heart. Our custom-designed shirts are perfect for showing your team spirit all season long. #shopsmall #tshirtbusiness #HadwyJaneAromas