Brand Tone

Elegant, Quality-Conscious, and Inspirational

Brand Values

• •Quality
• •Design
• •Customer Satisfaction
• •Tradition & Reliability
• •Inspiration & Comfort
• •Durability & Sustainability

Best Practices

• •Emphasize Quality and Craftsmanship: Consistently use language that highlights the superior materials, meticulous construction, and durability of the rugs. Words like "premium," "handcrafted," "fine," "long-lasting," and "resilient" reinforce this.
• •Focus on Elegance and Style: Use sophisticated and aspirational language. Describe how the rugs can transform a space, create ambiance, and reflect personal style. Use terms like "elegant," "stylish," "sophisticated," "statement piece," and "timeless design."
• •Maintain a Confident and Assuring Voice: Reflect the brand's long history and expertise. Speak with authority on design and quality, assuring customers of their sound investment. Phrases like "experts in," "trusted since 1920," and "we guarantee" can be effective.
• •Be Customer-Focused and Inviting: While elegant, the tone should also be approachable and helpful. Clearly communicate benefits like free shipping, easy returns, and expert advice. Use welcoming language that invites customers to explore and find their perfect rug.
• •Visual Consistency is Key: Ensure all written copy is complemented by high-quality, professional photography and videography that visually reinforces the elegant, stylish, and quality-focused brand image presented in the text. The aesthetic of the visuals should match the sophistication of the words.

Social Perception

Positive Customer Experiences, Reliable Retailer, Purveyor of Stylish Home Decor

Copy Examples

• •Headline: Transform Your Home with Timeless Elegance. Body: Discover the Hadorn.com difference – where uncompromising quality meets exceptional design. Since 1920, we've been dedicated to crafting and curating rugs that don't just fill a space, but define it. Explore our collections and find the perfect piece to tell your story. Call to Action: Shop Now for Lasting Beauty.
• •Headline: The Art of Comfort, Woven into Every Fiber. Body: At Hadorn.com, we believe a rug is more than a floor covering; it's the soul of your room. Our Pure Kollektion, featuring 100% natural wool, offers a sensory experience of luxury and handcrafted artistry. Call to Action: Experience the Pure Kollektion.
• •Headline: Curated Designs. Enduring Quality. Your Inspired Space. Body: Why settle for trends when you can own a standard? Hadorn.com rugs are designed for longevity and resilience, bringing warmth, character, and a touch of sophistication to your home or business. Call to Action: Find Your Signature Rug Today.
• •Headline: More Than a Rug. It's a Hadorn. Body: For over a century, Hadorn has stood for trust, quality, and a passion for exquisite design. Let us help you create an inspiring environment that reflects your unique style with a rug that’s built to last. Call to Action: Explore Our Heritage of Quality.
• •Headline: Elevate Your Everyday with Hadorn.com. Body: From vibrant statement pieces to subtle, calming textures, our extensive collection offers the perfect foundation for any room. Enjoy complimentary shipping and our commitment to your complete satisfaction. Call to Action: Discover Your Perfect Rug & Enjoy Free Shipping.