Brand Tone

Elegant, Sophisticated, Welcoming, Friendly, Aspirational, Inspiring, Curated, and Quality-Focused

Brand Values

• •Timelessness & Classic Style
• •Quality & Craftsmanship
• •Inspiration & Lifestyle
• •Customer Experience
• •Curation

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., elegant, welcoming, inspiring, curated), preferred vocabulary (e.g., "timeless," "classic," "hand-selected," "inspire," "cherished") and phrases to avoid.
• •Focus on "Storytelling" over "Selling": Emphasize the inspiration, craftsmanship, and lifestyle associated with the products rather than just their features. Talk about how items can enhance a customer's life or home.
• •Maintain Visual & Textual Harmony: Ensure that the language used in captions and descriptions complements the elegant and curated aesthetic of the product photography and website design.
• •Engage Authentically: When responding to comments or messages on social media, maintain the welcoming and sophisticated tone. Personalize responses where possible.
• •Prioritize Quality over Quantity in Content: Reflect the "hand-selected" nature of the products in the care and thoughtfulness put into crafting each piece of copy. Ensure all communications are well-written, grammatically correct, and aligned with the brand's sophisticated image.

Social Perception

Local Gem, Source of Unique Gifts & Homewares, Trusted & Quality-Oriented, Niche Appeal

Copy Examples

• •Instagram Post (New Product): "Discover the art of timeless living. Our newly arrived ceramic vases are hand-selected to bring a touch of classic elegance to your cherished spaces. Find your inspiration at Hadley & Home."
• •Facebook Ad (General Store Promotion): "Step into a world of curated beauty at Hadley & Home in Toorak Village. From luxurious loungewear to unique gifts that tell a story, each piece is chosen to inspire. Visit us for a delightful browsing experience."
• •Website Homepage Banner: "Hadley & Home: Where timeless design meets curated living. Explore our collection of homewares, gifts, and loungewear, each piece thoughtfully selected to elevate your everyday."
• •Email Newsletter Subject Line: "An Invitation to Inspiration: New Arrivals at Hadley & Home ✨"
• •Product Description (e.g., for a throw blanket): "Wrap yourself in enduring comfort and style. Our classic merino wool throw, meticulously crafted and hand-selected for its exceptional quality, promises to be a cherished addition to your home for years to come. A timeless piece for a life beautifully lived."