Brand Tone

Aspirational yet Accessible

Brand Values

• •Family and Legacy
• •Philanthropy
• •Quality and Style
• •Accessibility
• •Individuality

Best Practices

• •Lead with the "Aspirational, yet Accessible" Tone: Always balance the glamorous, jet-set lifestyle imagery with a relatable and slightly edgy voice. Use confident and direct language.
• •Emphasize the Family & Legacy Angle: Consistently reference the brand's origin as a family-driven passion project. This is a unique selling proposition that differentiates it from corporate brands. Use words like "legacy," "family," and "inspired by."
• •Integrate the Philanthropic Mission: Mention the partnership with the Vision of Children Foundation in product descriptions, "About Us" pages, and social media posts. This adds depth and appeals to socially conscious consumers.
• •Use Travel-Inspired Language: Continue to leverage the theme of travel and movement. Use the evocative product names (Runway, Nomad, etc.) in storytelling to reinforce the brand's jet-set identity.
• •Focus on Quality and Comfort: While the brand identity is glamorous, the copy must also highlight the tangible benefits of the product handmade quality, premium materials, and comfortable design to justify the price point and build trust.

Social Perception

At its launch, Hadid Eyewear was perceived as a natural extension of the Hadid family's fashion influence, capitalizing on the style of the older sisters, Alana and Marielle, with initial buzz driven by Gigi and Bella wearing the glasses. Currently, due to a lack of recent marketing and high-profile collaborations by Gigi and Bella with other eyewear brands, it has a low public profile, seen more as a niche, boutique brand rather than a major player. Its identity is somewhat overshadowed by its more famous family members' separate ventures, with limited recent customer feedback or engagement.

Copy Examples

• •The World is Your Runway. Inspired by a life in motion. The Passport Control frames by Hadid Eyewear are crafted from the finest acetate for those who are going places. Sleek, comfortable, and ready for takeoff. Live the legacy.
• •Style That Gives Back. Look good, do good. Every pair of our Mile High aviators you purchase helps fund a brighter future through our partnership with the Vision of Children Foundation. See the world differently with Hadid Eyewear.
• •The Family Secret is Out. It's not just about the name. It's about a passion for iconic style passed down through generations. Designed by Alana Hadid, our frames are made for every face and every story. Find your pair.
• •For Hangovers and Hiding from Paparazzi. (Even if they're just your friends' cameras). The Frequent Flyer frames offer oversized coverage and 100% UV protection for those days you need it most. Effortless cool, handcrafted for comfort. Your everyday armor.
• •Accessible Luxury. Iconic DNA. Why should iconic style be out of reach? Hadid Eyewear combines high-end design and quality materials at a price that lets you build your own collection. Define your vision.