Brand Tone

passionate, accessible, confident, professional, and business-oriented

Brand Values

• •Originality and Uniqueness
• •Accessibility and Affordability
• •Quality and Craftsmanship
• •Passion for Art
• •Customer Experience

Best Practices

• •Always convey a genuine love for the art. Use enthusiastic and evocative language to describe the pieces and the inspiration behind them.
• •Consistently mention that the artworks are "limited edition," "unique," or "one of only five," for example. This reinforces their value and creates a sense of urgency.
• •Avoid overly academic or elitist art jargon. Keep the tone welcoming and inclusive to appeal to both new and experienced art buyers.
• •Don't just sell a painting; sell a statement piece, a conversation starter, a way to express individuality. Connect the art to the customer's lifestyle and values.
• •Speak with authority about the quality and investment potential of the artwork. The use of Certificates of Authenticity is a strong selling point and should be mentioned regularly to build trust.

Social Perception

The brand is likely perceived as a niche, artist-driven business specializing in a modern, trendy art style. Customers are likely drawn to the bold aesthetics of Pop and Street Art and the appeal of owning a limited-edition piece. The emphasis on affordability and investment potential may attract a younger demographic of new art buyers. The lack of independent reviews or mentions means the brand's reputation is still developing and largely within its own control.

Copy Examples

• •Bold. Bright. Uniquely yours. Our latest piece, 'Astronaut in NYC,' is a tribute to dreamers and city streets. Limited to just 5 handmade editions worldwide. Want to make your walls pop? Tap the link in our bio to claim yours. #haddockieart #popart #streetart #limitededition #wallart
• •Art shouldn't be boring. Your walls are a canvas for your personality. Discover our collection of handmade, limited-edition Pop and Street Art that's as original as you are. Shop now and find the piece that tells your story.
• •Inspired by the raw energy of street art and the vibrant hues of pop culture, this piece is a conversation starter. Meticulously crafted and hand-finished, it's one of only five in existence. Each comes with a signed Certificate of Authenticity, making it not just a piece of art, but a valuable addition to your collection.
• •Be the first to know! Our new collection drops next week, and you've got exclusive early access. We're talking fresh designs, bold colors, and the same commitment to unique, handmade art. Get ready to transform your space. The link goes live in 24 hours.
• •At haddockie art, we believe everyone deserves to own art they love. We started in 2022 with a passion for the vibrant world of Pop and Street Art and a desire to make it accessible. Every piece is a labor of love, a limited edition, and a chance to bring a piece of the street art scene into your home.