Brand Tone

Empathetic & Understanding, Supportive & Empowering, Elegant & Sensual, Authentic & Personal, Calm & Gentle

Brand Values

• •Comfort
• •Sensuality & Femininity
• •Quality & Natural Materials
• •Body Positivity & Inclusivity
• •Empathy & Understanding
• •Authenticity

Best Practices

• •Lead with Empathy: Always approach copy from the customer's perspective, acknowledging their needs and feelings. Use understanding and supportive language.
• •Balance Comfort and Sensuality: Ensure that both core aspects of the brand are present in the messaging. Avoid leaning too heavily on one to the exclusion of the other. Use evocative words that appeal to both physical ease and inner allure.
• •Highlight Natural Elements & Quality: Consistently mention the use of breathable, natural fabrics (cotton, bamboo) and the quality craftsmanship. This reinforces trust and the breathing lingerie concept.
• •Maintain an Elegant & Gentle Voice: Use clear, graceful language. Avoid overly casual slang or aggressive sales tactics. The tone should feel like a supportive, knowledgeable friend.
• •Tell the Story (Subtly and Overtly): Weave in elements of the founder's journey and the brand's why where appropriate. This builds authenticity and connection. Reinforce the idea that these are designs born from real experience and a desire to help women feel good.

Social Perception

Positive, Niche & Appreciated, Artisanal & Designer Quality

Copy Examples

• •Headline (Website/Ad): Rediscover Your Comfort, Embrace Your Sensuality. Lingerie that breathes with you. Body: At Hadas Mor, we believe lingerie should feel as good as it looks. Born from a personal journey for true comfort, our collections are crafted from the softest natural fabrics, designed to honor your body through every moment. Feel beautiful, effortlessly.
• •Instagram Post Caption: Wrapped in the gentle touch of bamboo, feeling serene and sensual. ✨ Our latest collection is a love letter to your skin and your spirit. Because you deserve comfort that ignites your confidence. #HadasMorLingerie #BreathingLingerie #SelfLoveJourney #ComfortAndSensuality
• •Facebook Ad Copy: Tired of choosing between comfort and allure? Hadas Mor offers a new experience in lingerie. Designed by a woman, for women, our pieces understand your body's needs, from busy mom-life to moments of quiet indulgence. Shop our breathable collections today and feel the difference.
• •Product Description Snippet (e.g., for a nursing bra): Nourish in comfort, radiate in confidence. Our [Product Name] nursing bra, made from ultra-soft, breathable cotton, provides gentle support and easy access, all while making you feel beautifully feminine. Because this special time deserves special care.
• •Email Subject Line: A Little Luxury, A Lot of Comfort – Just For You. Email Body Snippet: Imagine lingerie that feels like a second skin, yet whispers elegance. At Hadas Mor, this is our promise. Explore our thoughtfully designed pieces and let your body breathe.