Brand Tone

Calm & Gentle, Authentic & Sincere, Mindful & Conscious, Nature-inspired & Earthy, Minimalist & Simple

Brand Values

• •Sustainability & Ethics
• •Craftsmanship & Quality
• •Simplicity & Timelessness
• •Connection with Nature
• •Conscious Consumption
• •Functionality & Versatility
• •Exclusivity

Best Practices

• •Embrace Simplicity: Use clear, concise language. Avoid jargon or overly complex sentences. The message should feel as calm and uncluttered as the products themselves.
• •Highlight the "Handmade" and "Slow" Aspects: Consistently weave in words like "handcrafted," "slowly made," "small batches," and "artisanal" to reinforce the value of the process and the uniqueness of each item.
• •Connect to Nature: Use nature-inspired metaphors and descriptions. Refer to the "earthy tones," "natural fibers," or how the product "feels like a gentle touch of nature."
• •Speak with Authenticity and Warmth: Write as if you're speaking to a friend. Share the story behind the materials or the inspiration for a design. Let Teresa's passion for functionality and simple beauty shine through.
• •Focus on Durability and Conscious Choice: Emphasize that these are items to be cherished for a long time, aligning with a conscious and sustainable lifestyle. Use phrases like "made to last," "invest in timelessness," or "a conscious addition to your life."

Social Perception

Positive Customer Experience, Appreciation for Handmade Quality, Trusted & Reliable, Associated with Sustainability and Conscious Living

Copy Examples

• •Product Description (for a linen tote bag): Embrace everyday simplicity with our Hana linen tote. Lovingly handcrafted in small batches from pure, earth-kind European linen, this bag is designed to journey with you, softening beautifully with time. Its timeless design and natural texture connect you to the quiet rhythm of nature. Carry consciously.
• •Instagram Post Caption: Finding beauty in the essentials. ✨ Our minimalist pouches, mindfully made from natural linen, are perfect for holding your treasures. Slow down and appreciate the simple things. #HadashiStudio #HandmadeWithLove #ConsciousLiving #SimpleBeauty #NaturalMaterials
• •"About Us" Snippet: At Hadashi Studio, we believe in the quiet power of handmade. Inspired by the Japanese word for 'barefoot' – a feeling of grounding and natural connection – we create timeless linen pieces designed for a simpler, more conscious life. Each item is a whisper of nature, crafted with care.
• •Email Newsletter Subject Line: Slow Stitches, Lasting Style | Discover Our New Arrivals
• •Facebook Ad Copy: Tired of the fast fashion cycle? Discover Hadashi Studio: Beautiful, handmade linen bags designed to last. We use only natural, sustainable materials because we believe in quality that's kind to the earth. Find your timeless piece today.