Brand Tone

Authentic, relatable, trustworthy, and customer-centric.

Brand Values

• •Authenticity
• •Customer Care
• •Trustworthiness
• •Relatability
• •Quality

Best Practices

• •Maintain an authentic and relatable voice, focusing on building trust with the audience.
• •Highlight customer experiences and reviews to showcase the effectiveness of products.
• •Ensure clear and consistent branding across all product lines to avoid customer confusion.
• •Emphasize the brand's commitment to customer care and a positive user experience.
• •Leverage user-generated content (UGC) to enhance credibility and relatability.

Social Perception

A current, relatable, and trustworthy brand that values authentic recommendations and prioritizes customer experience.

Copy Examples

• •"See why 500+ customers are loving our Firm Collagen Serum! Real results, real reviews."
• •"We care deeply about your experience. Our team is always here to help you find the perfect fit."
• •"As a UGC creator, I only recommend products I truly believe in. This has changed my skin!"
• •"Discover the confidence that comes with supportive shapewear designed for real women."
• •"Your satisfaction is our priority. We're committed to providing exceptional customer service."