Brand Tone

traditional, trustworthy, and community-focused

Brand Values

• •Tradition and Heritage
• •Quality and Craftsmanship
• •Value and Trust
• •Customer Service

Best Practices

• •Emphasize Heritage: Consistently reference the brand's long history and family-run status to build trust and a sense of tradition.
• •Focus on Community: Use language that speaks directly to the local community, reinforcing the brand's connection to Hackney.
• •Highlight Quality and Trust: Always mention the quality of materials (e.g., hallmarked gold) and the expertise of the staff to build confidence.
• •Maintain a Professional yet Approachable Tone: The language should be respectful and knowledgeable, but also warm and inviting to encourage customer interaction.
• •Showcase Customer Stories: Use testimonials and reviews to reinforce the brand's positive reputation and the personal connections they have with their customers.

Social Perception

Hackney Jewellers is perceived as a reliable and cherished local institution. Customers appreciate the personal touch of a family-run business and trust their expertise. They are seen as offering good value for money, especially for classic gold and silver jewelry. While they have a social media presence, it is not as central to their brand identity as their physical store and long-standing reputation in the community.

Copy Examples

• •For Over 40 Years, Hackney's Trusted Family Jewellers. We're not just a jewellery store; we're a part of your community. For three generations, we've been helping our neighbours celebrate life's special moments. Discover our timeless collection of gold and silver, or let us bring your unique vision to life with our bespoke design service.
• •Quality You Can Trust, from Our Family to Yours. Every piece in our collection is crafted to the highest standards, hallmarked for your peace of mind. From elegant engagement rings to everyday essentials, we offer exceptional quality at prices you'll love.
• •More Than a Purchase, It's a Personal Experience. Our knowledgeable and friendly team is here to help you find the perfect piece. We pride ourselves on our personal service, offering expert advice for everything from jewellery repairs to custom designs.
• •Celebrate Your Story with Timeless Jewellery. Whether it's a birthday, anniversary, or just because, our collection has something for every occasion. Explore our range of classic and contemporary designs to find a piece that tells your unique story.
• •Your Local Experts in Jewellery Care and Repair. Trust our skilled jewellers to restore your treasured pieces to their former glory. We offer a full range of repair and maintenance services, all carried out with the utmost care and precision.