Brand Tone

Friendly, Welcoming, Inclusive, and Community-Oriented

Brand Values

• •Community
• •Inclusivity & Diversity
• •Quality Craftsmanship
• •Authenticity & Local Pride
• •Hospitality
• •Giving Back

Best Practices

• •Champion 'Beer for all sorts': Ensure all copy is inclusive, friendly, and accessible. Avoid overly technical beer jargon unless explained. Language should invite, not intimidate.
• •Weave in the Community Narrative: Regularly reference Hackney, the local community, and the brewery's role within it. Use terms like 'your local,' 'your neighbours,' and emphasize shared experiences.
• •Maintain a Conversational & Authentic Tone: Write as if you're talking to a friend or a regular customer. Keep the tone genuine, warm, and enthusiastic.
• •Highlight Quality with Relatability: When talking about beer, balance descriptions of quality and craft with the enjoyment and experience of drinking it. For example, 'Brewed with the finest hops for a citrus kick that’s perfect for a sunny afternoon.'
• •Be Visually and Verbally Consistent: Use similar language styles, calls to action, and visual aesthetics (on social media) that reinforce the friendly, community-focused, and quality-driven brand identity. Use relevant hashtags like #HackneyChurchBrewCo, #BeerForAllSorts, #HackneyBeer, #EastLondonPubs.

Social Perception

Hackney Church Brew Co. is generally perceived very positively by customers and the public as a producer of high-quality and diverse craft beers, a vibrant community hub, an authentic and ethical brand, and a unique and desirable venue.

Copy Examples

• •It's more than just a pint, it's a Hackney get-together. Join your neighbours at the Brew Co. – where good beer meets great company. Everyone's welcome. #BeerForAllSorts #HackneyCommunity
• •Sun's out, taps flowing! ☀️ Discover your new favourite craft ale in our beer garden. Brewed with passion, right here in the heart of East London. What are you sipping today? #HackneyChurchBrewCo #CraftBeerLondon
• •Wednesday Wisdom: Great beer, good mates, and our famous pub quiz! Gather your team and head down to Hackney Church Brew Co. tonight. Awesome prizes and even better brews await! #QuizNight #HackneyEvents
• •Meet 'Halo Helles Lager' – crisp, clean, and utterly refreshing. One of our core range favourites, crafted for all sorts to enjoy. Come grab a pint, you’ve earned it! #SupportLocalBeer #HellesLager
• •At Hackney Church Brew Co, 'Beer For All Sorts' isn't just a motto, it's our promise. We're proud to be a welcoming space for everyone in our diverse Hackney community. Pull up a seat, you're one of us. #Inclusivity #EastLondonBrewery