Brand Tone

Supportive and Empathetic, Action-Oriented and Practical, Positive and Uplifting, Approachable and Friendly, Motivational

Brand Values

• •Simplicity and Stress Reduction
• •Mental Well-being
• •Action and Empowerment
• •Connection
• •Practicality and Efficiency
• •Support Through Transitions
• •Kindness and Community

Best Practices

• •Lead with Empathy, Follow with Action: Always acknowledge the user's potential pain point (stress, overwhelm, lack of time) before introducing the Hack Deck® as a practical, actionable solution. This maintains the supportive yet empowering tone.
• •Use "You-centric" Language: Focus on the benefits for the user. Instead of "Our decks do X," try "You can achieve Y with our decks." This makes the copy more relatable and directly addresses their needs.
• •Keep it Simple and Clear: Avoid jargon or overly complex sentences. The product itself is about simplification, so the language should reflect that. Use straightforward, encouraging, and friendly vocabulary.
• •Highlight the "Hack" Aspect: Emphasize the clever, efficient, and stress-reducing nature of the prompts. Use words like "simplify," "easy," "quick," "actionable," "bite-sized," and "delegate."
• •Maintain a Positive and Uplifting Outlook: Even when addressing challenges, frame the message around solutions, improvement, and the positive outcomes (e.g., more joy, less stress, stronger connections, better organization). Reinforce the idea that small changes can lead to significant positive impacts.

Social Perception

Helpful and Innovative, Purpose-Driven, High Quality, Niche but Relatable, Empowering. The brand is seen as a women-owned business dedicated to supporting mental health and well-being.

Copy Examples

• •Headline: Overwhelmed by [Specific Challenge, e.g., New Baby Chaos, College Move-In, Endless To-Do List]? Delegate to the Deck®! Body: Life’s busy. Hack Decks® offer simple, actionable prompts to help you navigate [challenge area, e.g., new motherhood, dorm life, daily tasks] with less stress and more joy. Small steps, big relief. Find your calm, one card at a time. Call to Action: Discover your Hack Deck® today!
• •Headline: Work Smarter, Not Harder. That’s the Hack Decks® Way. Body: Stop spinning your wheels and start making real progress. Our [Specific Deck, e.g., Declutter Deck®] gives you easy-to-follow prompts to [desired outcome, e.g., reclaim your space and peace of mind] without the overwhelm. Ready for a simpler approach? Call to Action: Simplify Your Life Now!
• •Headline: More Than Just Cards – It's Your Pocket Coach for a Better Day. Body: Hack Decks® are designed to do more than inspire – they empower action. From sparking connection with our Date Deck™ to fostering calm with self-care prompts, we’re here to support your well-being, one practical tip at a time. Call to Action: Choose Your Path to a Happier You.
• •Headline: Gift a Little Sanity (and a Lot of Love!). Body: Know someone navigating [life event, e.g., a new baby, starting college, a busy schedule]? Hack Decks® make a thoughtful, practical gift that shows you care. Help them find more ease and joy in their everyday. Call to Action: Shop Thoughtful Gifts.
• •Headline: Tiny Prompts, Big Impact. Build Habits That Last with Hack Decks®. Body: Lasting change starts with small, consistent actions. Our themed decks provide the gentle nudge you need to [achieve a goal, e.g., get organized, connect more deeply, practice kindness] and build positive routines that stick. Delegate the thinking, enjoy the doing! Call to Action: Start Your Journey to a Better Life!