Brand Tone

Elegant & Sophisticated, Serene & Tranquil, Exclusive & Luxurious, Evocative & aspirational, Warm & Welcoming (Personalized), Authentic (Connected to Nature & Ibiza's Heritage)

Brand Values

• •Nature & Environment
• •Well-being & Serenity
• •Exclusivity & Luxury
• •Authenticity & Heritage
• •Memorable Experiences
• •Exceptional Service
• •Harmony

Best Practices

• •Emphasize Sensory Language: Use vivid descriptions that appeal to sight, sound, smell, taste, and touch. This aligns with the evocative and serene tone.
• •Prioritize "Barefoot Luxury" & Authentic Serenity: While highlighting luxury, avoid overly formal or ostentatious language. The tone should feel sophisticated yet relaxed and grounded in nature and genuine experiences.
• •Focus on Unique Selling Propositions (USPs) with an Emotional Connection: Consistently weave in the core differentiators like the cliffside location, panoramic views, the Cascadas Suspendidas, and the connection to nature, but always link them to the emotional benefit for the guest.
• •Maintain a Warm and Personal Touch (Even in Luxury): Reflect the value of personalized and heartfelt service in the copy. Use welcoming language that makes the reader feel like a cherished guest, even before they arrive.
• •Visual Storytelling Alignment: Ensure that all copy is harmonious with the stunning visual identity of the brand. The words should complement and enhance the feeling evoked by the images and videos – typically one of elegant tranquility, natural beauty, and exclusive escape. The copy should feel like an extension of the visual narrative.

Social Perception

Aspirational Destination, Iconic Ibiza Landmark, Sanctuary of Peace, Worth the Splurge (for most), Instagrammable & Visually Stunning

Copy Examples

• •Hacienda Na Xamena Ibiza: Where the Mediterranean Whispers Your Name. Perched above the azure, discover a sanctuary carved from the cliffs of Ibiza. Here, luxury is serene, nature is your closest companion, and every sunset paints a memory. Escape to the authentic soul of the island.
• •The Art of Stillness. Perfected. In a world that never stops, find your pause at Hacienda Na Xamena. Our legendary Cascadas Suspendidas, unparalleled views, and intuitive service invite you to a profound sense of peace. This is more than a stay; it's a reconnection.
• •Your Private Eden Awaits. Imagine waking to the sun-drenched Mediterranean, from a suite that blends timeless elegance with nature's raw beauty. At Hacienda Na Xamena, exclusivity meets heartfelt hospitality. Craft your unforgettable Ibiza story with us.
• •Taste the Horizon. Feel the Island. Edén Restaurant at Hacienda Na Xamena: where gastronomy is an experience, and every dish tells the story of Ibiza's vibrant land and sea. Dine with us, overlooking the endless blue, and let your senses take flight.
• •More Than Luxury. It's a Legacy. Since 1971, Hacienda Na Xamena has been Ibiza's original haven of tranquility. Family-owned, passion-driven, and deeply rooted in the island's authentic charm. Experience the enduring spirit of barefoot luxury, redefined for you.