Brand Tone

Inspirational, Empowering, and Conscious

Brand Values

• •Efficacy and Simplicity
• •Celebration of Individuality
• •Sustainability and Responsibility
• •Philippine Heritage
• •Inclusivity

Best Practices

• •Lead with "You," Not "We": Center the customer in the narrative. Instead of saying, "We created a product for busy people," say, "For your busy life, you need skincare that keeps up." This aligns with the value of celebrating individuality.
• •Embrace Empowering Verbs: Use active, uplifting words like "celebrate," "own," "empower," "unleash," and "discover." This reinforces the inspirational and empowering tone of the brand.
• •Balance Science with Soul: When explaining product benefits, pair the scientific ingredient (e.g., "Hyaluronic Acid") with its soulful purpose (e.g., "for that dewy, confident glow"). This speaks to both the knowledgeable and the inspirational aspects of the brand voice.
• •Tell the "Why" Behind the "What": Always connect a product feature back to a core brand value. For example, don't just say the packaging is "compostable"; explain that it’s because the brand is "committed to protecting our natural heritage." This builds a deeper connection with conscious consumers.
• •Maintain an Inclusive and Welcoming Lexicon: Use phrases like "All are welcome," "whatever your routine," and "for every attitude." Avoid exclusionary or overly prescriptive language that might make some potential customers feel like the brand isn't for them.

Social Perception

The public perception of Habitude Lifestyle is highly positive, focusing on product performance (effective, non-sticky), aesthetic and sensory experience (beautifully designed, pleasant scent), and ethical brand identity (trustworthy, female-led, eco-conscious, animal-friendly, and proud of Filipino roots).

Copy Examples

• •Your hustle doesn’t pause. Neither should your glow. Meet the Go-Getter Moisture + Sun Stick. Packed with Philippine botanicals and 20% Zinc Oxide, it’s your one-swipe solution for hydration and sun protection. No stickiness, no fuss, just hardworking skincare for your hardworking habits. #OwnYourHabitude
• •Subject: Your new habit starts now. We’re back. Body: We believe skincare should fit your life, not the other way around. Whether you're a 10-step ritualist or a cleanse-and-go minimalist, our hardworking formulas are here to celebrate you. Rediscover our potent, eco-conscious blends of local botanicals and powerful ingredients. Welcome back to the beauty table.
• •Headline: Beauty that’s kind to your skin and the planet. Body: At Habitude, we fuse potent Philippine botanicals with powerhouse ingredients into formulas that work. But our attitude is what sets us apart. We’re proudly cruelty-free, and our 100% compostable packaging means you can glow up without leaving a trace. That’s our promise.
• •Headline: Your attitude in a bottle: Seriously Revitalizing. Body: For skin that needs to be as resilient and radiant as you are. Our serum blends Plant Mucin, Hyaluronic Acid (2%), and Niacinamide to deliver a luminous, dewy complexion. It’s the ultimate glass-skin serum designed to hydrate, repair, and energize. Because your skin should reflect your best attitude.
• •Visual: A fast-paced montage of different people (a student, an artist, a professional) quickly applying the sun stick in various settings. On-screen text: "No time? No problem." "Your on-the-go skincare habit." "Moisture + Sun Protection." Voiceover/Caption: "Life’s busy. Your skincare should be simple. Our Go-Getter stick is for every habit, every attitude, every hustle. #HabitudePH #SkincareThatWorks #OnTheGoGlow"