Brand Tone

Aspirational & Stylish, Promotional & Value-Oriented, Informative & Solution-Oriented, Customer-Focused (in stated intention), Modern & Contemporary

Brand Values

• •Quality
• •Value for Money/Affordability
• •Customer Service (Stated)
• •Comprehensive Solutions
• •Style & Design
• •Accessibility

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the desired tone (e.g., "Inspirational yet Accessible," "Modern and Solution-Oriented"), key messaging points, words to use, and words to avoid. Share this with everyone who creates content.
• •Balance Aspiration with Achievability: While showcasing beautiful homes is key, ensure the language remains grounded and emphasizes the value and accessibility Habitt aims to offer. Avoid overly elitist or exclusive language.
• •Focus on Solutions and Benefits, Not Just Features: Instead of just saying "Solid wood table," explain "Invest in a durable solid wood table, perfect for family gatherings for years to come." Highlight how Habitt products improve the customer's life and home.
• •Maintain Transparency and Honesty: Given some negative feedback on customer service and quality, it's crucial that copywriting is straightforward, especially regarding promotions, product materials, and delivery expectations. Address potential concerns proactively where possible (e.g., "Durable laminate finish, easy to clean and maintain").
• •Be Consistent Across All Channels: Whether it's a website banner, a social media post, an email newsletter, or a product description, the tone and core messaging should feel cohesive and recognizably "Habitt." Regularly audit content across platforms to ensure alignment.

Social Perception

Seen as a major home decor and furniture brand in Pakistan, Appreciated for a wide variety of stylish and modern products, Considered a destination for those looking for comprehensive home furnishing solutions, Concerns about product quality not always matching expectations or price, Frustrations with customer service, particularly regarding delivery and after-sales support, Perceived as targeting upper-middle and upper-class consumers, potentially making it less accessible to a broader audience despite "affordability" claims, Sales and discount information can sometimes be perceived as misleading.

Copy Examples

• •Headline: Transform Your Space, Effortlessly. Habitt brings you curated style and lasting quality, all within reach. Body: Dreaming of a home that reflects your unique taste? Discover modern furniture and decor at Habitt, your partner in creating beautiful, functional living spaces. Shop our latest collection and enjoy [Current Offer/Sale]!
• •Headline: Quality Living, Smarter Prices. Experience the Habitt difference. Body: Don't choose between style and affordability. At Habitt, we meticulously select and craft pieces that offer the best of both. From statement sofas to chic accessories, find everything you need to build your dream home without breaking the bank.
• •Headline: Your Complete Home Story Starts Here. Habitt: One Store, Endless Possibilities. Body: Why go anywhere else? Habitt is your ultimate destination for every room and every style. Explore diverse collections, get inspired, and let our quality pieces help you tell your home's unique story. Visit us online or in-store today!
• •Headline: Make Every Corner Count. Smart designs, beautiful living with Habitt. Body: Discover furniture and decor that’s not just beautiful, but brilliantly functional. Habitt offers innovative solutions to maximize your space and enhance your everyday life. Find your perfect piece and elevate your home.
• •Headline: Inspired Homes, Happy Habits. Find Your Joy in Our New Collection. Body: Your home should be a haven of comfort and style. Habitt’s new arrivals are designed to bring joy and modern elegance to your everyday. Explore fresh designs and timeless quality that you’ll love for years to come.