Brand Tone

Authentic, Passionate, Practical, Value-Oriented, Knowledgeable, Experienced, Approachable, and Customer-Focused

Brand Values

• •Quality & Performance
• •Affordability & Value
• •Authenticity & Experience-Driven Design
• •Customer Satisfaction
• •Stewardship & Conservation

Best Practices

• •Speak from experience: Use language that reflects firsthand knowledge of hunting, fishing, and outdoor life. Share anecdotes or scenarios that resonate with the target audience.
• •Emphasize Value, Not Just Price: While affordability is key, always tie it back to the quality and performance received for the cost. Highlight what makes it a good value, not just cheap.
• •Be Authentic and Down-to-Earth: Avoid overly corporate or pretentious language. Keep the tone approachable, honest, and straightforward, like talking to a fellow outdoors enthusiast.
• •Show, Don't Just Tell, Performance: Incorporate user-generated content, field test results (even anecdotally), and specific examples of how the gear performs in real-world conditions.
• •Reinforce Core Values: Consistently weave in themes of quality, durability, customer satisfaction, and a respect for the outdoors and conservation in your messaging.

Social Perception

Positive for Value and Quality, Trusted by Hunters and Fishers, Good Alternative to Premium Brands, Growing Awareness

Copy Examples

• •Headline: Field-Tested. Wallet-Approved. Body: Don't choose between gear that works and gear you can afford. Habit Outdoors is designed by hunters and anglers who know what you need out there, without the premium price tag. Gear up and get out. Call to Action: Shop Now & Save
• •Headline: Your Passion is Our Priority. Body: We believe every outdoor enthusiast deserves high-performance apparel that stands up to the elements. That's why we build Habit Outdoors gear with quality materials and practical designs, ensuring you stay comfortable and focused on your adventure, not your budget. Call to Action: Discover the Habit Difference
• •Headline: From Dawn Patrol to the Last Cast – Gear That Endures. Body: Countless chilly mornings in duck blinds and long afternoons on the water have gone into designing Habit Outdoors apparel. We build it tough, we build it smart, so you can build lasting memories. Call to Action: Explore Our Collections
• •Headline: Real Performance. Real Value. That's the Habit Promise. Body: Why overpay for quality? Habit Outdoors delivers technical features like Scent-Factor™ and Rain-Factor™ technology in apparel that's built for the wild, by people who live for it. Experience gear that exceeds expectations. Call to Action: Find Your Fit
• •Headline: Stewards of the Wild, Outfitters for You. Body: We're passionate about the outdoors and conserving it for future generations. That same passion drives us to create reliable, affordable gear so more people can experience the wild. Get equipped with Habit Outdoors. Call to Action: Learn About Our Conservation Efforts