Brand Tone

enthusiastic, approachable, and focused on convenience

Brand Values

• •Trust and Security
• •Customer Satisfaction
• •Accessibility and Convenience
• •Value

Best Practices

• •Lead with Convenience: Always highlight the core benefits of "Free Shipping" and "Pay on Delivery" in headlines and calls-to-action. These are major trust signals and differentiators.
• •Use an Energetic and Friendly Tone: Incorporate positive and approachable language. Using exclamation points and a conversational style will align with the established enthusiastic tone.
• •Showcase Social Proof: Regularly feature customer testimonials and mention the number of satisfied customers in ad copy and on the website to build credibility and trust.
• •Focus on the "Why," Not Just the "What": Instead of just listing product features, describe the benefit. For a projector, don't just say "HD resolution"; say "Turn any room into a movie theater."
• •Create a Sense of Urgency and Value: Use phrases that highlight savings and exclusivity, such as "Exclusive Discounts," "Save $X," or "Limited Time Offer," to encourage immediate action.

Social Perception

customers perceive habiti.com.co as a reliable and efficient online store. The key points of positive perception are the speed of delivery, the quality of the products relative to the price, and the security provided by the pay-on-delivery option. The brand is seen as a trustworthy place to buy gifts, home goods, and gadgets.

Copy Examples

• •Tired of the same old routine? 🚀 Level up your fun with our Retro Portable Console! Get access to classic games anywhere, anytime. Order today, pay when it arrives at your door! #GadgetsColombia #RetroGaming #PagoContraEntrega
• •Transform your space, simplify your life. ✨ From smart storage solutions to the coolest kitchen gadgets, find everything you need for your home at Habiti. Plus, get FREE shipping on your entire order. It's that easy!
• •Shop with total confidence! At Habiti, you check your product first and pay later. Join over 38,000 Colombians who trust our fast, safe, and hassle-free service.
• •Discover your best look! Our new Pro-Series Hair Straightener gives you salon-perfect results in minutes. Frizz-free, fast, and fabulous. Order now and pay cash on delivery!
• •Why wait? Get the best gadgets, home essentials, and more delivered right to your doorstep for FREE. At habiti.com.co, we make shopping fast, easy, and 100% secure. Click to explore!