Brand Tone

Conscious, Chic, Authentic, Educated, Gently Empowering

Brand Values

• •Health & Well-being
• •Sustainability & Environmental Responsibility
• •Ethical Practices
• •Transparency
• •Quality & Performance
• •Inclusivity (emerging)

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Conscious, Chic, Authentic, Educated, Gently Empowering), key vocabulary (e.g., "non-toxic," "sustainable," "mindful," "consciously crafted"), things to avoid (e.g., overly aggressive sales language, greenwashing terms without backing), and examples. Share this with anyone creating content.
• •Prioritize Value-Driven Language: Always tie product features back to the core brand values. Instead of just saying "long-lasting," say "Enjoy a long-lasting, chip-resistant manicure with our nourishing, non-toxic formula."
• •Emphasize Transparency: Be open and honest about ingredients, sourcing, and sustainability efforts. Use clear, straightforward language. If a product is "made with recycled materials," specify which ones and how.
• •Educate Gently: Share knowledge about clean beauty, ingredient benefits, and sustainable practices without being preachy. Frame it as empowering consumers to make informed choices. For example, "Did you know our bamboo caps aren't just beautiful? They're a sustainable alternative to traditional plastic."
• •Maintain Visual & Verbal Cohesion: Ensure the language used in captions, ads, and website copy aligns with the minimalist, chic, and natural aesthetic of the brand's visuals. The words should feel like a natural extension of the imagery.

Social Perception

Trusted Source for Clean Beauty, High Quality, Eco-Conscious Leader, Aesthetically Pleasing, Worth the Investment

Copy Examples

• •Instagram Post (New Nail Polish Shade): Meet 'Desert Bloom' – our latest non-toxic nail créme, inspired by the resilient beauty of the arid landscape. 10-free, vegan, and cruelty-free, always. Swipe on a touch of nature's artistry and feel good about what you're wearing. #HabitCosmetics #DesertBloom #CleanNailPolish #VeganBeauty #SustainableStyle
• •Facebook Ad (Targeting Eco-Conscious Consumers): Tired of compromising between beauty and your values? At Habit Cosmetics, we believe you deserve both. Our PETA-certified, non-toxic makeup and nail care are crafted with sustainable materials like bamboo and recycled plastic. Make the switch to clean beauty that cares. Explore the collection: [Link] #CleanBeautyRevolution #SustainableLuxury #EthicalMakeup #HabitCares
• •Email Subject Line (Promoting a Skincare Product): Nourish Your Skin, Naturally. ✨ Introducing Our [Product Name] (Body Snippet): Experience the power of pure, plant-based ingredients. Our new [Product Name] is formulated to [Benefit 1] and [Benefit 2], all while upholding our commitment to vegan, cruelty-free, and sustainably sourced beauty. Because your skin, and our planet, deserve the best.
• •Website Banner (Homepage): Consciously Crafted. Beautifully You. Discover Habit: Non-Toxic Beauty, Rooted in Sustainability.
• •TikTok Video Caption (Quick Swatch/Application): That feeling when your mani is non-toxic, vegan, AND stunning. ✨ This is '[Shade Name]'. What habit are you cultivating today? 😉 #habitcosmetics #nontoxicnails #vegannails #crueltyfreebeauty #nailinspo #cleanbeauty