Brand Tone

Artistic & Crafted, Modern & Fresh, Calming & Serene, Sophisticated & Elegant, Approachable & Helpful

Brand Values

• •Artisanship & Originality
• •Quality
• •Sustainability
• •Aesthetic Appeal & Design Focus
• •Customer Connection

Best Practices

• •Emphasize the Artistic Process: Always highlight that designs are hand-painted (specifically mentioning gouache) and then digitally printed, preserving the original artistry. This reinforces the "crafted" and "artistic" values.
• •Use Descriptive Adjectives Consistently: Incorporate words like "modern," "fresh," "calming," "serene," "sophisticated," "elegant," and "curated" to maintain the identified brand tone.
• •Highlight Sustainability: Casually mention the use of low-VOC inks and sustainably sourced paper when relevant, appealing to conscious consumers and reinforcing this brand value.
• •Maintain a Slightly Elevated yet Approachable Language: The copy should feel sophisticated but not alienating. Reflect the "lovely and helpful" owner perception by being informative and welcoming.
• •Focus on the Emotional Impact of the Designs: Connect the wallpapers to the creation of atmosphere, feeling, and personal expression within a space (e.g., "create spaces that feel uniquely yours," "the art of atmosphere").

Social Perception

Habita is perceived as a boutique wallpaper studio offering unique, artistic, and high-quality designs. It's seen as a source for modern and fresh patterns with calming color palettes. The founder, Emily Wong, is recognized for her hand-painted design process. The brand is appreciated by those in the interior design space for its curated collection. There's an impression of a personal touch and dedication to craftsmanship.

Copy Examples

• •Habita: Where Hand-Painted Dreams Meet Modern Walls. Discover wallpapers born from an artist's touch. Each Habita design begins as a gouache painting, thoughtfully translated into a sustainably printed pattern to bring a serene and modern elegance to your space.
• •The Art of Atmosphere. Transform your interiors with Habita's curated collection of wallpapers. Our fresh, modern designs and calming color palettes are crafted to create spaces that feel uniquely yours. Explore the Verve collection for a touch of retro-inspired sophistication.
• •Beyond the Surface: Wallpaper with Soul. At Habita, we believe in the beauty of the handcrafted. Founded by designer Emily Wong, our wallpapers preserve the delicate brushstrokes of original paintings, printed sustainably for a home that’s both stylish and conscious.
• •Curated Calm for Contemporary Living. Find your perfect backdrop with Habita. Our small-batch, designer wallpapers offer a modern appeal with serene colorways, designed to bring a gentle yet distinct character to your favorite rooms.
• •Design Your Story, One Wall at a Time. From initial sketch to final print, Habita wallpapers are a labor of love. We offer custom colorways and patterns, helping you articulate your unique vision with artful, high-quality wallpaper.