Brand Tone

Warm & Affectionate, Inspiring & Nurturing, Community-Oriented & Friendly, Passionate & Enthusiastic, Educational & Helpful

Brand Values

• •Love for Nature & Plants
• •Handmade & Artisanal Quality
• •Well-being & Joy
• •Customer Happiness
• •Supporting Local & Colombian Craftsmanship
• •Inspiration
• •Family & Partnership

Best Practices

• •Embrace "Habibi" Warmth: Consistently use warm, endearing, and inclusive language. Terms like "plantitas," "green friends," "our Habibi family," and directly addressing the audience with a friendly tone reinforce this.
• •Speak from Passion: Let the genuine love for plants and nature shine through. Share personal anecdotes (like the sisters' story) or express excitement about new arrivals or plant achievements.
• •Focus on "Inspiration" and "Well-being": Connect plants to positive emotions, calm, joy, and the beauty of nature. Use evocative language that paints a picture of a happier, greener life.
• •Be Genuinely Helpful and Educational: Provide clear, easy-to-understand plant care tips. Position the brand as a supportive guide in the customer's plant journey, fostering trust and showing you care about their success.
• •Highlight "Handmade" and "Colombian Roots": Regularly weave in the story of artisanal creation and support for local craftsmanship. This adds depth, authenticity, and a unique selling proposition to the brand's narrative.

Social Perception

Positive & Trusted, Lovable & Caring, Authentic & Passionate, High-Quality Provider, Community-Focused

Copy Examples

• •Instagram Post (New Arrival): Meet the newest member of our Habibi family! 🌱 This little Calathea Triostar is ready to bring a splash of color and pure joy to your home. Isn't she a beauty? Come say hi at our Medellín store or find her online at habibiplantitas.com! #HabibiPlantitas #NaturalezaQueInspira #PlantLove #HechoAManoConAmor
• •Facebook Post (Workshop/Community): Want to get your hands dirty and learn the secrets to a happy bonsai? 🌳 Join our Habibi workshop this Saturday! We believe plant care is an act of love, and we’re here to share our passion with you. Limited spots! Link in bio to sign up. Let's grow together! #HabibiComunidad #AmoMisPlantitas #BonsaiCare #TalleresHabibi
• •TikTok Video Script (Short Tip): (Upbeat, friendly music. Quick shots of healthy succulents) Hey Plant Lovers! Quick Habibi tip: Is your succulent stretching? It's asking for more sunshine! ☀️ Give your little friend a sunnier spot and watch it thrive. More questions? Drop them below! #HabibiTips #SuculentasFelices #Plantitas #CrazyPlantPeople
• •Product Description (Website - Handmade Pot): Each 'Luna' pot is lovingly handcrafted by our partner artisans in Colombia, making every piece as unique as the plant it will hold. Infused with the Habibi spirit, this ceramic beauty isn’t just a pot; it’s a little piece of art, bringing warmth and nature-inspired serenity to your favorite corner. Dimensions: H: 15cm, D: 12cm. Plant not included.
• •Email Newsletter Snippet (Promoting Well-being): Hello, Habibi! 🌿 Feeling the need for a little calm in your week? Our latest collection of air-purifying plants is here to transform your space into a sanctuary of peace and fresh air. Because at Habibi Plantitas, we know that nurturing a plant is nurturing your soul. Explore the collection and breathe easier. [Link to collection] #BienestarConPlantas #HabibiEnCasa