Brand Tone

heartfelt, culturally proud, and compassionate

Brand Values

• •Heritage & Cultural Pride
• •Family & Connection
• •Accessibility & Affordability
• •Compassion & Philanthropy
• •Authenticity & Charm
• •Inclusivity & Bridging Cultures
• •Community Upliftment

Best Practices

• •Always draw back to the core inspiration – Palestinian culture and heritage. Use storytelling to connect products to their cultural significance.
• •Let the meaning of "Habibi" permeate communications – warmth, care, connection, and love for customers, community, and heritage.
• •Regularly and authentically share updates about charitable contributions and the impact of customer purchases. This reinforces the compassionate value.
• •Address the audience as a community or "Habibi family." Express gratitude for their support and connection to the brand's mission.
• •Ensure that the visual elements (photography, videography, graphics) on the website and social media align with the heartfelt, culturally rich, and elegant tone. Visuals should evoke warmth and appreciation for the craftsmanship and cultural motifs.

Social Perception

Habibi Heritage is generally perceived positively by its customers and online audience. Many customers express appreciation for the cultural significance of the products, the quality, and the brand's charitable mission. The term "Habibi" itself, meaning "my beloved" in Arabic, aligns with the warm and connective perception the brand seems to cultivate.

Copy Examples

• •Wrap yourself in the story of Palestine. Our latest collection of Keffiyeh-inspired accessories is more than just beautiful – it's a tribute to a rich heritage and resilient spirit. Each piece, crafted with love, carries a whisper of tradition and a promise of hope. Wear your heart, wear your heritage. A portion of every purchase helps us give back to communities in need. #HabibiHeritage #PalestinianCulture #WearYourStory #SupportPalestine
• •Because of you, our Habibi family, we were able to extend a helping hand. This month, your purchases helped provide essential aid to families in Gaza. It's an honor to journey with you in making a difference, one beautiful piece at a time. From our hearts to yours, thank you for believing in our mission to weave elegance with compassion. #HabibiGivesBack #PalestineSupport #CommunityLove #MakingADifference
• •Born from a love for our Palestinian roots and a dream to share its beauty with the world, Habibi Heritage is a journey of togetherness. We believe in elegance that tells a story, quality that endures, and kindness that echoes. Join us in celebrating heritage, fostering connection, and uplifting lives.
• •Carry a Piece of Heritage, Share a Wave of Hope ✨ Dear [Customer Name], At Habibi Heritage, every design is a conversation, every purchase a partnership in compassion. Discover new arrivals that blend timeless Palestinian artistry with modern elegance, and know that you're part of a community dedicated to making elegance accessible and support tangible. Explore with love, The Habibi Heritage Family.
• •From our family to yours, with love and heritage in every detail. ❤️🇵🇸 Each Habibi Heritage piece is a reminder of where we come from and the beauty we can create together. Thank you for letting us share our story with you. #HabibiHeritage #PalestinianArt #HandmadeWithLove #Culture #SupportSmallBusiness