Brand Tone

Warm and Inviting, Conscious and Thoughtful, Elegant and Appreciative of Quality, Playful yet Decadent, Story-driven and Passionate

Brand Values

• •Quality & Durability
• •Sustainability & Responsibility
• •Beauty & Aesthetics
• •Comfort & Well-being
• •Tradition & Craftsmanship
• •Love & Passion

Best Practices

• •Embrace "Hygge" & Warmth: Consistently use inviting, comforting, and affectionate language. Words like "love," "beloved," "soft," "cozy," "joy," and "cherish" reinforce the brand's core meaning and emotional connection.
• •Highlight Conscious Choices: Always integrate mentions of organic materials, GOTS certification, and responsible production. This shouldn't be just a footnote but woven into the narrative to underscore the brand's commitment to "slow luxury" and sustainability.
• •Tell Stories, Don't Just Sell Products: Share the inspiration behind designs, the craftsmanship involved, or how products can enhance daily life. This aligns with the founders' passion-driven approach and the value placed on tradition and detail.
• •Balance Playfulness with Elegance: While the tone is warm and inviting, maintain a sense of refined quality. Use evocative and descriptive language that speaks to the "everyday luxury" and "decadent" yet accessible nature of the products.
• •Maintain Visual and Textual Harmony: Ensure the copywriting style consistently complements the brand's visual identity (soft, natural, textured). The language should evoke the same feelings as the images – a sense of calm, beauty, and understated luxury.

Social Perception

Positive Association with Quality and Aesthetics, Appreciation for Ethical Practices, Seen as a Premium Danish Design Brand, Trustworthy

Copy Examples

• •Introducing 'Sweet Slumber' – our newest collection of GOTS certified organic cotton bedding. Because your dreams deserve to be wrapped in pure, gentle luxury. Discover prints inspired by Danish mornings and the softest touch you’ll ever know. Make your bed the coziest cave. ✨ #HabibaHome #OrganicLuxury #SweetSlumber #MyLove
• •HABIBA: Crafted with Love, Designed for Life. Experience the embrace of everyday luxury with our organic textiles. Unique prints, lasting quality, consciously made.
• •More than just a kimono, it’s a feeling. Our HABIBA wear, made from the finest organic cotton, brings a touch of playful decadence to your everyday moments. Inspired by tradition, designed for you. Find your beloved piece today. #HabibaWear #SlowLuxury #OrganicComfort
• •Let our ‘Sunbeam’ cushion bring a little piece of art and a lot of comfort to your favourite corner. Hand-illustrated embroidery dances across GOTS certified organic cotton, a testament to thoughtful design and quality that endures. Each detail is a whisper of our passion for beautiful, responsibly made textiles. Add a touch of HABIBA love to your home.
• •From a shared passion for textiles to cherished pieces for your home… At HABIBA, 'my love' is woven into every thread. We believe in 'slow luxury' – in items crafted with care, from organic materials that respect both people and planet. Join us in celebrating the beauty of everyday moments.