Brand Tone

Modern, Casual, and Culturally Proud

Brand Values

• •Modern Identity
• •Comfort and Style
• •Community

Best Practices

• •Always connect the modern streetwear aesthetic back to the core cultural pride. Use phrases like "Modern Heritage," "Cultural Streetwear," or "Your Identity, Your Style."
• •Instead of only describing a hoodie's material, tell the story of *why* someone would wear it. It's about representing identity, community, and pride in a contemporary way.
• •Employ terms like "community," "tribe," and "family" to foster a sense of belonging among customers. Encourage user-generated content by asking them to tag the brand to be featured.
• •Ensure that all photography and social media posts reflect the modern, clean, and slightly edgy streetwear vibe. This visual consistency reinforces the brand's tone.
• •In a market where customers are wary of online sellers, be transparent about materials and the brand's mission. Sharing "behind-the-scenes" content or the story of the brand's founder can build significant trust.

Social Perception

Due to a limited online footprint, the broad social perception of HABESHAWWI CLOTHING is not well-defined. However, it can be inferred that it is perceived as a niche streetwear brand rather than a retailer of traditional, formal Ethiopian attire. The target audience likely consists of younger members of the Ethiopian and Eritrean diaspora who are looking for casual wear that reflects their identity. The association with a creative director suggests an ambition to cultivate a specific brand image.

Copy Examples

• •Rep your heritage on the daily. Our new 'Face Of Habeshawwi' hoodie isn just about comfort, it's about identity. Made with 100% cotton face for that premium feel. Wear your story. #Habeshawwi #Streetwear #HabeshaStyle
• •From Addis Ababa to your doorstep. HABESHAWWI CLOTHING blends the culture you love with the streetwear you live in. Shop our latest collection of hoodies, joggers, and hats. Modern style, timeless pride.
• •Whether you're on the go or relaxing at home, do it in style. Our Habeshawwi joggers are designed for ultimate comfort without sacrificing your look. Featuring our unique emblem, these aren't just sweatpants hey're a statement. Feel the comfort, show the pride.
• •Inside: The New Drop for the Modern Habesha
• •HABESHAWWI CLOTHING: Beyond Tradition. Modern Apparel for the Proud Generation. Free shipping on orders over $100.