Brand Tone

Friendly and Approachable, Supportive and Understanding, Enthusiastic and Fun, Helpful and Resourceful, Community-Oriented

Brand Values

• •Quality
• •Creativity and Fun
• •Support for Scouting
• •Customer Satisfaction
• •Handmade/Personal Touch
• •Empowerment (implied)

Best Practices

• •Speak Their Language: Use terms and references that resonate with scouts and leaders (e.g., "troop," "badges," "cookie season," "camp," "adventure"). Show you understand their world.
• •Maintain a Positive and Encouraging Voice: Scouting is about fun, learning, and achievement. Your copy should reflect this with an upbeat, supportive, and enthusiastic tone.
• •Highlight Quality and Care: Emphasize that products are "handmade," "quality-tested," and "made with care," reinforcing the brand's commitment to providing good value.
• •Foster Community: Encourage interaction, whether it's sharing troop photos with a hashtag, joining a Facebook group, or highlighting customer stories (with permission). Make them feel part of the "Girls Love Scouting" family.
• •Be Authentic and Relatable: Share the brand's origin story and the passion behind it. Connect on a personal level, reminding customers that the brand was born from a genuine understanding of their needs. Address troop leaders directly about their challenges and dedication.

Social Perception

Highly Positive among Customers, Go-To Resource for Scouting Customization, Trustworthy, Community-Focused

Copy Examples

• •Headline: Fuel Your Troop's Adventures! Awesome Gear, Unforgettable Memories. Body: From camp singalongs to cookie triumphs, Girls Love Scouting has the fun, quality gear your troop needs to shine. Handmade with love, designed for adventure! #GirlsLoveScouting #ScoutLife
• •Headline: Leaders, We Get It. You Deserve Awesome Gear Too! Body: Juggling troop meetings, badges, and endless enthusiasm? You're a superhero! Treat yourself (or your amazing leader) to our comfy, stylish leader apparel and totes. Because every great troop has an even greater leader! Shop now at girlslovescouting.com.
• •Headline: Unleash Your Troop's Creativity! Unique Patches & SVGs. Body: Tired of the same old badges? Spark excitement with our huge collection of vibrant fun patches and easy-to-use digital craft files! Perfect for troop activities and making those scouting moments extra special. Quality you can trust, designs they'll love.
• •Headline: More Than Just Shirts – It's Troop Spirit! Body: Our family started Girls Love Scouting to bring fun and quality to troop apparel. Now, we help troops like yours build memories, one awesome handmade item at a time. Discover your troop's next favorite design!
• •Headline: The Perfect Patch for Every Scouting Smile! Body: Looking for that special patch to celebrate a new skill, a fun event, or just because? Dive into our world of colorful, creative patches. Fast shipping and top-notch service guaranteed. Let's make some patch magic!