Brand Tone

Sophisticated yet Playful, Authentic and Passionate, Confident and Individualistic, Quality-Focused and Trustworthy

Brand Values

• •Quality Craftsmanship
• •Original Design & Individuality
• •Timelessness over Trends
• •Comfort and Functionality
• •Authenticity and Passion
• •Customer Connection
• •Conscious Production

Best Practices

• •Embrace "Sophisticated Playfulness": Balance elegant descriptions of craftsmanship and materials with moments of wit, bold statements, and vibrant language. Avoid overly formal or purely whimsical tones; find the delightful intersection.
• •Highlight the "Melbourne-Designed, Italian-Made" Duality: Consistently weave this narrative into product descriptions, 'about us' sections, and social media posts. It speaks to both creative originality and esteemed craftsmanship.
• •Speak to the "Individual Woman": Use language that empowers and celebrates uniqueness. Focus on self-expression rather than adherence to trends. Frame products as tools for showcasing personal style.
• •Maintain Authenticity & Passion: Let Annie Abbott's voice and story subtly influence the brand's communication. Share insights into the design process, the inspiration behind collections, and the passion for quality. This builds trust and a personal connection.
• •Focus on Lasting Value, Not Fleeting Fashion: Emphasize the timeless nature of the designs, the durability of the materials, and the idea of a Habbot shoe being a long-term wardrobe staple rather than a seasonal purchase. Use terms like "investment," "cherished," and "enduring style."

Social Perception

High-Quality and Well-Crafted, Unique and Stylish, Comfortable, Investment-Worthy, Founder-Driven and Passionate, For the Confident Individual

Copy Examples

• •Headline: Step Beyond the Trend. Discover Habbot. Body: Tired of fleeting fads? At Habbot, we design timeless footwear for the individual woman. Melbourne creativity meets Italian artistry in every pair, crafted to bring you joy and confidence for years to come. Explore shoes as unique as you are.
• •Headline: Colour Your World, Comfortably. Body: Why choose between statement style and all-day comfort? Habbot shoes are handcrafted in Italy from the finest leathers, infusing bold, playful design with an impeccable fit. Because life’s too short for boring (or uncomfortable) shoes.
• •Headline: The Art of Italian Shoemaking, Reimagined. Body: Each Habbot creation is a testament to generations of Italian craftsmanship, blended with a fresh, contemporary Melbourne perspective. We believe in quality you can feel and design that tells a story. Your story.
• •Headline: More Than Just Shoes. They're Habbot. Body: For the woman who walks her own path. Our Melbourne-designed, Italian-made footwear is an expression of confidence, a nod to classic style, and a celebration of vibrant individuality. Find the pair that speaks to you.
• •Headline: Invest in Yourself. Invest in Habbot. Body: Experience the Habbot difference: luxurious materials, meticulous Italian artisanship, and designs that endure. These aren't just shoes; they're trusted companions for your journey, designed with passion and made to last.