Brand Tone

Friendly, Accessible, and Value-Oriented

Brand Values

• •Affordability
• •Accessibility
• •Trend-Consciousness
• •Customer Experience

Best Practices

• •Develop a Brand Voice Guide: Create a simple document that outlines your tone (Friendly, Accessible), key messaging pillars (Affordability, Trends, Family), and specific words to use (e.g., 'style finds,' 'looks you'll love,' 'budget-friendly') and avoid (e.g., 'cheap,' 'luxury,' 'exclusive').
• •Prioritize Trust-Building Language: In all copy, especially on the homepage and product pages, include elements that build confidence. Use phrases like 'Secure Checkout,' 'Easy Returns,' and feature customer testimonials as soon as they become available.
• •Focus on the Benefit: Instead of just listing features, translate them into benefits. For example, instead of 'Made from cotton/poly blend,' write 'Crafted from a soft, breathable blend for all-day comfort.'
• •Maintain Consistency Across All Touchpoints: Ensure the friendly, value-oriented tone is present everywhere—from the website and emails to (future) social media captions and customer service responses.
• •Use Your Welcome Message Everywhere: The existing line, 'We are delighted to have you with us today,' is a great asset. Adapt it for email welcome series, order confirmations, and social media interactions to reinforce the brand's welcoming and service-focused personality.

Social Perception

obscurity and low trust

Copy Examples

• •Style for the whole family is just a click away. Discover the latest trends at prices you'll love.
• •From sunny beach days to cozy evenings, we've got everyone covered. ✨ Tap to shop looks that make memories without breaking the bank. #HabashFashion #FamilyStyle #AffordableFashion
• •Add a touch of modern edge to any outfit. These lightweight triangle earrings are perfect for elevating your everyday look or adding a bold statement for a night out. High style, happy price.
• •New Arrivals Alert! 🔥 Your wardrobe called, we answered.
• •Fashion should be fun, easy, and accessible to everyone. That's why we created HABASH FASHION—a place where you can find on-trend pieces for you and your loved ones, all at prices that make sense. We're here to help you build a wardrobe you love, one great find at a time.