Brand Tone

Sophisticated & Luxurious, Exclusive & Authoritative, Cultural & Traditional, Service-Oriented

Brand Values

• •Authenticity & Quality
• •Exclusivity & Prestige
• •Customer Experience & Service
• •Cultural Appreciation
• •Responsibility

Best Practices

• •Use Refined Language: Employ sophisticated vocabulary that speaks to luxury and quality. Avoid overly casual slang or overly technical jargon unless explaining specific product attributes.
• •Emphasize Exclusivity and Authenticity: Consistently highlight the official Habanos Specialist status, direct sourcing, and the rarity of certain products. Use phrases like "officially imported," "guaranteed authenticity," "limited collection."
• •Focus on the Experience, Not Just the Product: Describe the sensory details, the tradition, and the lifestyle associated with enjoying fine cigars and whiskies. Evoke a sense of occasion and indulgence.
• •Maintain a Professional and Respectful Demeanor: Even when being welcoming, the underlying tone should remain professional and respectful of the premium nature of the products and clientele. This extends to customer service interactions.
• •Visual Consistency: Ensure that the language used in copywriting aligns with the high-quality, luxurious imagery used across all platforms. The visual and textual elements should reinforce each other to create a cohesive brand identity.

Social Perception

Premium Destination, Trusted Source, Lifestyle Brand, Knowledgeable Experts, Growth and Expansion

Copy Examples

• •Headline: Experience Authentic Havana. Exclusively at Habanos Specialist Vietnam. Body: Indulge in the world's most sought-after cigars, meticulously preserved and officially distributed. Discover the true essence of Cuban craftsmanship.
• •Social Media Post (Image: Close-up of a premium cigar and a glass of whisky): Caption: Unwind with the heritage of Habanos and the distinction of rare Diageo whiskies. Your moment of unparalleled quality awaits. #HabanosSpecialistVN #LuxuryCigars #PremiumWhisky #Vietnam
• •Product Description Snippet: This [Cigar Name] represents the pinnacle of [Brand]’s artistry. Sourced directly through official Habanos channels and maintained in our state-of-the-art humidors, we guarantee an unmatched experience for the discerning aficionado.
• •Email Marketing Subject: An Exclusive Invitation: Discover Our Newest Rare Whisky Arrivals. Body: Dear [Customer Name], As a valued connoisseur, we invite you to explore our latest collection of limited-edition Diageo whiskies, curated to complement the finest Habanos cigars. Available now at Habanos Specialist Vietnam.
• •Website Banner: The Official Home of Habanos in Vietnam. Authenticity. Quality. Prestige.