Brand Tone

Expert/Specialist, Helpful/Customer-Oriented, Modern/Stylish, Reassuring/Trustworthy

Brand Values

• •Expertise & Quality
• •Customer Satisfaction & Service
• •Atmosphere & Coziness
• •Innovation & Modernity
• •Convenience

Best Practices

• •Always Emphasize Expertise: Use language that positions Haardgigant as knowledgeable leaders in modern fireplaces. Incorporate phrases like "our experts advise," "specialist selection," "innovative technology," and provide genuinely helpful information.
• •Maintain a Helpful and Approachable Voice: Even when discussing technical aspects, keep the language accessible. Use customer-centric phrasing like "We help you find," "Your perfect solution," and ensure calls to action invite conversation (e.g., "Ask our specialists," "Let us guide you").
• •Highlight Modernity and Style: Use descriptive adjectives that evoke contemporary design, elegance, and innovation (e.g., "sleek," "stylish," "chic," "cutting-edge," "minimalist"). Ensure imagery and website visuals align with this.
• •Build Trust and Reassurance: Consistently mention key benefits like fast shipping, warranties, easy returns, and the WebwinkelKeur affiliation in relevant places (e.g., product pages, checkout, FAQ).
• •Focus on the "Why" - Atmosphere and Coziness: Connect product features to the emotional benefits of owning a fireplace – warmth, ambiance, a welcoming home, a focal point for gatherings. Use evocative language that paints a picture of comfort and style.

Social Perception

Positive for Service and Expertise, Reliable Retailer, Provider of Modern Heating Solutions, Focused on Ambiance

Copy Examples

• •Headline: Create Your Dream Ambiance: Expert Advice & The Latest Electric Fireplaces. Body: At Haardgigant, we're more than just fireplace specialists; we're creators of atmosphere. Discover our curated collection of innovative electric and bio-ethanol fireplaces, and let our experts guide you to the perfect centerpiece for your modern home. Fast shipping, easy returns.
• •Headline: Effortless Elegance, Instant Warmth. Body: Transform your living space with a stunning electric fireplace from Haardgigant. No chimney? No problem! Our stylish range offers easy installation, realistic flame effects, and the cozy glow you’ve always wanted. Talk to a Haardgigant specialist today!
• •Headline: The Future of Fire: Clean, Chic, and Clever. Body: Step into the future of home heating with Haardgigant. Explore our eco-friendly bio-ethanol options and cutting-edge water vapor fireplaces. Create a breathtaking focal point that's as smart as it is beautiful.
• •Headline: Your Vision, Our Expertise: Building Your Perfect Cinewall. Body: Dreaming of a stunning Cinewall with an integrated fireplace? Haardgigant provides the specialist knowledge and premium electric fireplaces to bring your entertainment hub to life. Get inspired by our blog and shop the look!
• •Headline: More Than Heat, It's a Lifestyle: Discover Haardgigant. Body: From sleek, built-in electric units to charming freestanding bio-ethanol designs, find the fireplace that reflects your style at Haardgigant. We’re dedicated to helping you craft a cozy, inviting home.