Brand Tone

Chic, Conscious, Playful, Stylish, and Elegant.

Brand Values

• •Style & Elegance
• •Quality & Durability
• •Sustainability & Eco-responsibility
• •Versatility & Innovation
• •Inclusivity & Body Positivity

Best Practices

• •Highlight the reversible and seamless features in a creative and engaging way.
• •Emphasize the eco-friendly materials and ethical production in your copy.
• •Showcase the brand's French-inspired aesthetic in visual and written content.
• •Use inclusive language and imagery that celebrates body positivity and diversity.
• •Create content that evokes the feeling of summer, beach life, and the joy of wearing Pinua swimwear.

Social Perception

Pinua is perceived as a chic, eco-conscious, and inclusive swimwear brand that offers stylish and high-quality products.

Copy Examples

• •"Double the style, double the fun! Our reversible swimwear gives you two looks in one, so you can mix and match your beach vibes."
• •"Dive into summer with confidence! Our seamless designs are made to flatter every body, so you can feel your best while soaking up the sun."
• •"Made with love for you and the planet! Our eco-friendly materials are gentle on your skin and the environment."
• •"Inspired by the French Atlantic coast, our swimwear combines timeless elegance with modern design."
• •"Life's a beach, so wear Pinua!"