Brand Tone

Heartfelt & Personal, Crafted & Quality-Conscious, Friendly & Approachable, Simple & Clear

Brand Values

• •Personalization & Uniqueness
• •Craftsmanship & Quality
• •Customer Satisfaction & Joy
• •Creating Memories & Meaningful Gifts

Best Practices

• •Always Emphasize Personalization: Ensure most copy highlights the ability to customize and make the product unique to the recipient or occasion. Use words like "your," "unique," "special," "personalized."
• •Focus on the Emotion/Occasion: Connect the products to the feelings they evoke or the special moments they commemorate (e.g., "celebrate," "cherish," "remember," "welcome").
• •Use Warm and Approachable Language: Maintain a friendly, human tone. Use contractions (e.g., "it's," "you're") where appropriate in social media and less formal communications. Address the customer directly.
• •Highlight Quality and Care: Subtly weave in words that speak to the craftsmanship and quality of the materials and engraving process, like "carefully engraved," "high-quality wood," "crafted with precision."
• •Keep it Clear and Simple: While emotional, the language should remain easy to understand. Avoid overly complex jargon. The beauty of the product and the sentiment of personalization should shine through without needing overly flowery language. Describe what the product is and how it can be personalized clearly.

Social Perception

Within its Niche: Customers who have interacted with the brand (based on Instagram comments and the site's claims of 90+ customers) likely perceive it as a provider of unique, personalized, and handcrafted-style gifts. Positive (Implied): The brand's own communication aims to foster a perception of quality, care, and personal touch. The money-back guarantee also contributes to a perception of trustworthiness.

Copy Examples

• •Instagram Post (New Baby Gift): "Welcome little one! ✨ Capture their precious arrival with a beautifully engraved wooden keepsake. Personal, timeless, and made with love. DM us to create yours! #MuisGravure #PersonalizedGift #NewBaby #Keepsake #HandcraftedWithLove"
• •Website Product Description (Cutting Board): "More than just a cutting board, it's a centerpiece for your family moments. Engraved with your special message, name, or date, our high-quality wooden boards are crafted to be part of your home for years to come. Create your unique style with Muis Gravure. #PersonalizedKitchen #UniqueGift #WoodEngraving #MuisGravure"
• •Facebook Ad (General Gifts): "Looking for a gift that truly speaks from the heart? At Muis Gravure, we specialize in unique, personalized engraved treasures that tell your story. From special occasions to 'just because' moments, let us help you create something unforgettable. Visit our shop! [Link] #MeaningfulGifts #PersonalizedForYou #MuisGravure #ShopSmall"
• •Email Subject Line (Holiday Promotion): "Make Their Christmas Sparkle ✨ Unique Engraved Gifts Inside!" Email Body Snippet: "This festive season, give a gift that’s as unique as they are. Our handcrafted engraved items are made with care and precision, ready to be personalized with your loving touch. Discover gifts that will be cherished for a lifetime..."
• •Instagram Story (Behind the Scenes): (Video of an engraving machine carefully working, or hands finishing a product) "Crafting your special moments, one detail at a time. ❤️ We love bringing your personalized ideas to life! #MuisGravure #BehindTheScenes #Craftsmanship #PersonalizedGifts"