Brand Tone

Customer-centric, Service-oriented, Quality-conscious, Trustworthy, Enthusiast-focused

Brand Values

• •Customer Satisfaction
• •Value for Money
• •Reliability
• •Quality
• •Security

Best Practices

• •Maintain a customer-centric approach in all communications.
• •Emphasize the value for money offered by GolfTrailz products.
• •Reinforce trust and security in all transactional messaging.
• •Consistently showcase the quality of products, particularly Scotty Cameron items.
• •Ensure the brand tone is uniform across the website, email communications, and any future social media presence.

Social Perception

Build and maintain a positive perception by highlighting excellent customer service and high-quality products, while addressing any trust concerns with transparency and security assurances.

Copy Examples

• •FREE DELIVERY On All Orders!
• •24/7 HELP CENTER
• •SATISFIED OR REFUNDED Free Returns Within 14 Days
• •100% SECURE PAYMENTS
• •UP TO 15% OFF ON THE ENTIRE STORE!