Brand Tone

Spiritual and Mystical, Positive and Uplifting, Appreciative and Customer-Focused, Enthusiastic and Engaging, Accessible

Brand Values

• •Authenticity and Quality: Every crystal is chosen not only for its beauty but also for its natural energy and authenticity. We handpick each stone to ensure it is genuine, high-quality, and aligned with its intended purpose.
• •Purpose and Intention: Crafting jewelry designed with intention to help customers.
• •Customer Satisfaction: Highlighting positive reviews and offering customer service.
• •Positive Energy and Well-being: Focusing on the energetic benefits of crystals for healing, balance, and manifestation.
• •Craftsmanship: Mentioning well handcrafted jewelry.

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (spiritual, positive, appreciative, enthusiastic, accessible), including approved vocabulary, phrases to use/avoid, and the overall feeling you want to evoke. Share this with anyone creating content.
• •Focus on "Energy" and "Intention": Consistently weave in language that speaks to the energetic properties and purposeful nature of the crystals, aligning with the brand's core message.
• •Emphasize Authenticity and Natural Beauty: Use descriptive language that highlights the genuine quality and unique visual appeal of each handpicked crystal.
• •Maintain a Positive and Uplifting Narrative: Frame product benefits and brand messaging around concepts of well-being, healing, joy, and spiritual growth.
• •Engage with an Authentic Spiritual Voice (especially on platforms like TikTok): Connect with the audience using language that resonates with the #crystaltok community, showing genuine passion and belief in the products' spiritual value, while remaining welcoming and inclusive.

Social Perception

Customers perceive the brand positively, appreciating product quality and energetic benefits. TikTok audience sees it as a source for attractive crystal jewelry with engaging live sales. General public awareness is limited, perception shaped by interest in crystals and spiritual well-being.

Copy Examples

• •Website Banner for New Arrivals: Discover a new wave of vibrant energy. Our latest collection of handpicked crystals has arrived, each stone pulsating with purpose and ready to illuminate your journey. Find your perfect energetic match today.
• •Product Description (e.g., for an Amethyst Bracelet): Embrace tranquility and heighten your intuition with our serene Amethyst Harmony Bracelet. Each natural amethyst bead is chosen for its deep, calming hues and powerful energy, inviting focus and spiritual clarity into your daily life. Wear it to soothe your mind and connect with your inner wisdom.
• •Instagram Post (Showcasing a Crystal Necklace): Adorn yourself with the gentle strength of Rose Quartz. ✨ Our 'Heart's Whisper' necklace features a genuine, hand-selected rose quartz, radiating unconditional love and compassion. Let its soft energy open your heart and attract loving vibrations. #AurraCrystal #RoseQuartzLove #HealingJewelry #SpiritualStyle #CrystalEnergy
• •TikTok Live Sale Intro Script: Hello, beautiful souls, and welcome to our Aurra Crystal live! ✨ Get ready to feast your eyes on some absolutely stunning, high-vibration crystals we've just sourced. We've got some incredible pieces today to help you manifest your dreams and fill your space with positive energy. Don't miss out on these beauties – drop a 💖 if you’re ready to find your sparkle!
• •Email Subject Line for a Promotion: Unlock Your Inner Radiance ✨ Special Offer Inside from Aurra Crystal!