Brand Tone

Aspirational & Elegant, Personalized & Custom, Quality-focused, Appreciative & Customer-centric

Brand Values

• •Elegance and Style
• •Quality Craftsmanship
• •Personalization
• •Customer Satisfaction
• •Tradition and Modernity

Best Practices

• •Develop a Brand Voice Guide: Document key brand attributes, tone words (e.g., elegant, timeless, personal, quality-driven), "words to use," and "words to avoid." Share this with anyone creating content.
• •Showcase, Don't Just Tell, Customer Satisfaction: Continue to leverage positive customer testimonials and user-generated content authentically, letting happy customers voice the brand's value.
• •Maintain consistency in visual branding (website, social media) with the brand tone.
• •Use high-quality imagery that reflects elegance and craftsmanship.
• •Engage with customers genuinely and respond promptly to inquiries and feedback.

Social Perception

Positive, focusing on product quality, elegant design, and successful customization.

Copy Examples

• •Timeless Elegance, Crafted for You.
• •Experience elegance, customized for you by Bijou Craze.
• •Discover our exquisite, handcrafted jewelry designed to add elegance to every occasion.
• •Create a unique statement with our personalized name brooches.
• •Indulge in premium quality, 24 Carat Gold Plated customized pieces.