Brand Tone

Caring & Nurturing, Gentle & Soft, Trustworthy & Safe, Simple & Approachable

Brand Values

• •Child Comfort & Well-being
• •Quality & Safety
• •Parental Support
• •Simplicity

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., caring, gentle, reliable), corresponding tone (e.g., warm, reassuring, simple), and provide "do" and "don't" examples for vocabulary and phrasing.
• •Prioritize "You" and "Your Baby": Focus the language on the customer (the parent) and the beneficiary (the baby). Use empathetic and relatable language that speaks directly to their needs and aspirations.
• •Emphasize Benefits, Not Just Features: Instead of just saying "Made with organic cotton," explain the benefit: "Made with pure organic cotton, so it's incredibly soft against your baby's delicate skin and naturally hypoallergenic."
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual elements (soft imagery, calming colors). A mismatch can create a jarring experience.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails) to ensure it consistently reflects the desired brand tone. Gather feedback if possible to see if the tone resonates as intended.

Social Perception

The intended perception is likely one of a reliable, caring brand for parents.

Copy Examples

• •Product Description (Sleep Suit): "Wrap your little one in a cloud of comfort. Our OziGoose sleep suit is crafted from the softest, breathable fabrics, ensuring a peaceful night's sleep for your baby and sweet dreams for you."
• •Instagram Post (New Bib Collection): "Mealtime just got a little bit easier (and a lot cuter!). ✨ Introducing our new range of silicone bibs – soft, easy to clean, and designed to catch every little oops. Because parenting is an adventure, and we're here to help with the little things. #OziGooseBaby #MealtimeMagic #HappyBaby"
• •Website Banner (Homepage): "Gentle essentials for your precious little one. Discover OziGoose – where comfort meets care."
• •Email Newsletter Snippet (Targeting New Parents): "Navigating new parenthood? We get it. At OziGoose, we create thoughtfully designed baby essentials to bring a little more ease and a lot more joy to your journey. Explore our collection, made with love."
• •Promotional Ad Copy: "Sweet dreams start with OziGoose. Soft, safe, and oh-so-snuggly sleep solutions for your baby. Shop now and enjoy 15% off your first order."