Brand Tone

Expert & Informative, Professional & Reliable, Eco-conscious & Innovative (for the paint/treatment line), Problem/Solution Oriented

Brand Values

• •Expertise & Quality
• •Sustainability & Environmental Responsibility (especially for the paint/treatment line)
• •Customer Focus
• •Innovation
• •Reliability & Trust

Best Practices

• •Emphasize Expertise and Trust: Consistently weave in messages about experience, quality components, certifications (if applicable), and customer satisfaction to reinforce reliability.
• •Highlight Eco-Credentials Authentically: For the sustainable paint line, clearly explain the environmental benefits (water-based, use of recycled materials, low odor) without greenwashing.
• •Address Specific Customer Problems: Create content that directly addresses pain points related to water quality (e.g., limescale buildup, chlorine taste) or building protection (e.g., humidity, leaks).
• •Use Clear and Concise Language: Avoid technical jargon or overly complex explanations, especially when targeting a general audience.
• •Maintain Consistency: Ensure all copywriting across the website, social media, and product listings reflects the established brand tone (Expert & Informative, Professional & Reliable, Eco-conscious & Innovative, Problem/Solution Oriented).

Social Perception

Customers generally perceive the "h2oplus" waterproofing paints as good quality, effective, and easy to use. There's an appreciation for the product's protective qualities.

Copy Examples

• •"Explore our range of durable, eco-conscious solutions."
• •"This high-tech, water-based membrane offers zero permeability against liquid and condensation, even for submerged surfaces."
• •"Made with recycled materials, it’s the eco-friendly choice for protecting your terraces, roofs, and basements."
• •"40+ years of experience and research in developing effective and natural products."
• •"5-YEAR GUARANTEE."