Brand Tone

Aspirational and Technical

Brand Values

• •Performance and Durability
• •Innovation
• •Community

Best Practices

• •Lead with the 'Why': Start with the emotional benefit—inspiration, motivation, pushing limits. Use words like 'unleash,' 'power,' 'conquer,' and 'focus.' Then, support it with the 'How'—the technical features like IPX8, bone conduction, and battery life.
• •Use the 'Athlete to Athlete' Voice: Write as if you are part of the community. Use authentic language that resonates with swimmers, runners, and triathletes. Reference training concepts like 'intervals,' 'laps,' and 'pacing.'
• •Emphasize 'Beyond': Consistently use the brand's core concept of 'going beyond.' This can apply to waterproofing ('Beyond IPX8'), versatility ('Beyond the pool'), and personal limits ('Go Beyond').
• •Balance Simplicity and Detail: For social media and headlines, use short, powerful statements. For product pages and blogs, provide the technical specifications that build trust and justify the premium price.
• •Show, Don't Just Tell: Incorporate user-generated content, testimonials from athletes, and stories of achievement. This validates the brand's claims and reinforces the community value, showing real-world application of the products.

Social Perception

Specialized Leader with Mixed Reviews on Versatility

Copy Examples

• •The black line is your path. The water is your world. Your playlist is your power. Stop counting laps and start chasing horizons. H2O Audio: Sound for your swim. #GoBeyond #WaterproofHeadphones #SwimLife
• •Your race doesn't stop at the water's edge, so why should your music? The TRI 2 PRO with PLAYLIST+ technology gives you the soundtrack for every leg of the race—no phone needed. Swim, bike, run. Your world, your music. #H2OAudio #Triathlon #BeyondWaterproof
• •BEYOND WATERPROOF. YOUR MUSIC, UNLEASHED. Engineered for the relentless demands of multi-sport athletes. With an IPX8 rating for submersion and our proprietary PLAYLIST+ feature, you can now take your streaming playlists from the pool to the pavement without missing a beat. Superior bone conduction sound underwater, and the freedom to train untethered. This is the ultimate audio tool for those who train to go beyond.
• •Ditch the phone. Not your playlist. Training should be about focus, not fumbling with devices. Our waterproof headphones with built-in memory let you load your favorite tracks and leave everything else behind. Feel the freedom of a truly wireless workout, powered by the music that moves you. #SoundUnbound
• •Where others fail, we perform. #H2OAudio